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International Fertility Awareness Week: April 20-26 2025
Each year, during the last full week of April international conversations are focused on fertility during International Fertility Awareness Week. Both National Infertility Awareness Week (NIAW) and Canadian Fertility Awareness Week (CFAW) are held during the same week and voices are amplified to change the conversation around infertility. The purpose of these movements are to reduce stigma, educate the public about reproductive health and the challenges that many face in building a family, and empower those who experience fertility challenges. See NIAW initiatives here.
This year, Fertility Matters Canada has some great events and initiatives during CFAW, and they’d love help in spreading the word. CFAW is a “nationwide movement dedicated to breaking the silence, raising awareness, and advocating for better fertility care across Canada. Each year, we come together to share real stories, amplify patient voices, and drive change for the 1 in 6 Canadians struggling with fertility. CFAW is about community, education, and action” (Fertility Matters Canada).
Here’s how you can get involved and support Fertility Matters Canada and their upcoming campaigns:
Write a letter to your local electoral candidate-
Fertility Matters Canada Launched a grassroots Federal Election Campaign for the upcoming federal election, aimed at urging candidates to expand fertility support and modernize the Assisted Human Reproduction Act of 2004. FMC’s goal is to reach 1,000 letters.
How people can help:
- Submit a letter to your local electoral candidates by visiting the following links:
- English: Submit here
- French: Submit here
- Share the message: After submitting the letter, you’ll receive an email with details to forward to friends and family. You also encourage people to share the pinned posts on Instagram (@Fertility_Canada) and tag local candidates to keep pushing for enhanced fertility care.
- More Information: Here is more information in ENGLISH and in FRENCH if you would like to create your own posts to promote the advocacy campaign.
Share your Fertility Story
Share your untold fertility story with Fertility Matters Canada so they can shine a light on the realities too often kept in the dark. Your story has the power to shift the conversation across Canada—bringing truth, empathy, and change to those facing fertility struggles. Whether you’re in the midst of your journey, reflecting on what you’ve overcome, or supporting a loved one, your voice matters. By sharing your story, you help break the silence, challenge stigma, and advocate for a more inclusive, compassionate conversation around fertility in Canada.
Attend Light the Night
Fertility Matters Canada hosts Light the Night annually at different monuments all over the country. “Focusing on bringing awareness to fertility in Canada, this event features landmarks from across Canada lighting green as a symbolic gesture to support those struggling with fertility or facing challenges in family building. Light the Night serves as a way to raise awareness about fertility, foster empathy, and create a sense of community among those affected” (FMC). Share and attend the Light the Night monuments near you, on Thursday, April 24th at dusk.
Share CFAW Posts:
Share posts on social media including those about Light the Night, the Fertility Unfiltered Social: Brunch & Breakthroughs event, and more.
Download the CFAW Social Media Toolkit to spread awareness
Use the hashtags #CFAW2025 #FertilityUnfiltered and tag us in your posts
Engage with content
They’ll be sharing daily videos throughout CFAW, including Fertility Unfiltered episodes, Fertility Award winner highlights, and daily fertility stats. They’d appreciate shares to help amplify these messages.
Join FMC for daily Fertility Unfiltered patient video series, statistics by Canadian professionals, and celebrate daily with the announcement of the 2025 Fertility Award Winners!
Attend Fertility Unfiltered Social: Brunch & Breakthroughs, the powerful two-part closing event to Canadian Fertility Awareness Week (CFAW).
FMC wants to get real about fertility and family-building and this event is about real and raw conversations about fertility, family building, loss, resilience, and hope.
The event will include:
- A panel of bold voices sharing their unfiltered experiences
- Delicious brunch, great company, and a safe space to connect and reflect with like-minded community
- Thoughtfully curated goodie bags, because who doesn’t like some swag?
- An inspiring call-to-action to push for fertility equity in Canada
Whether you’ve lived it, are living it, or are supporting someone who is—this event is for YOU.
-When: Saturday, April 26 | 10AM–2PM
-Where: The Atrium at Ricarda’s, Toronto
-Limited Spots
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Other upcoming Fertility Dates:
- World IVF Day – July 25
- European Fertility Week (EFW): held annually in November
- World Fertility Day – celebrated on November 2
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Want to get involved in fertility conversations, fertility support, and fertility advocacy after Fertility Awareness Week is over?
Let’s Keep Talking about Fertility
At Doula School, we are passionate about talking about fertility all year long in our Fertility Doula program because we know just how important these conversations are. According to the WHO, 1 in 6 people globally face fertility challenges. Our very own Fertility Doula Program Coordinator Jessica Palmquist is also 1 in 6 and went through a unique journey to parenthood utilizing In Vitro Fertilization (IVF) to grow her family. Her fertility struggles are what inspired her to become a doula and work with Doula School as a passionate instructor.
Our Fertility Doula program otherwise known as our Fertility Support Practitioner is a cutting edge one of a kind program designed to equip graduates with providing clients with compassionate support and evidence-based practices in fertility, preconception, and assisted reproductive technologies.
Let’s keep the conversations going and join us today!
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