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Anti-Oppression Anti-racism work collaboration community decolonization national indigenous peoples day Trauma

National Day for Truth & Reconciliation: Action is Our Collective Responsibility

[vc_row][vc_column][vc_column_text title=”National Day for Truth & Reconciliation: Action is Our Collective Responsibility” css=”.vc_custom_1727115223782{margin-bottom: 0px !important;}”]In 2015, the Truth and Reconciliation Commission of Canada announced that its investigation into the inter-generational trauma caused by the “Indian Residential School” system that the Federal Government of Canada operated in partnership with Christian Institutions between about 1880 and 1996 was complete. The commission published a final report that made 94 Calls to Action. Many Indigenous experts believe that completing these Calls to Action is an imperative aspect of rectifying the harm that settler colonialism has done to Indigenous people.

It’s been nine years since the commission published its report. The concept of Truth and Reconciliation is that repairing the damage can only be achieved with honesty. The truth is that the federal government has not done much to change outcomes for Indigenous peoples since the report’s publication.

On the 8th anniversary of the final report’s publication, the federal government issued a statement claiming that 85% of the calls to action were either complete or well underway. Indigenous Watchdog paints an entirely different picture. According to their analysis, only 66% of the Calls are completed or in progress. Twenty percent of the calls are stalled, and 20% have not yet started.

At the time of this writing, Indigenous communities across Canada are mourning and speaking out about injustice. Over 2 weeks this month, 6 Indigenous people were killed by police, with the RCMP responsible for 4 of the deaths. This overt violence at the hands of the police is a stark barometer for the level of violence Indigenous people are subject to in other institutions, including health care.

When it comes to the federal government’s action on the 7 health care calls, it is slim to non-existent. None of these urgently needed calls have been completed. This lack of action shows in the numbers. A 2023 study found that 18.6% more non-Indigenous women had a regular healthcare provider during pregnancy than Indigenous women. This was connected to statistically lower access to primary and specialized care. This applied to rural and urban settings, and disparities remained when socioeconomic status was controlled for. Similarly, the infant mortality rate is twice as high for Indigenous babies as for non-Indigenous babies. The studies’ authors conclude that racism and the resulting deep mistrust of the system are to blame.

Given the ongoing violence that Indigenous people face at the hands of institutions, mistrust is entirely justified. If our government were serious about establishing trust, it would be honest about its accomplishments on the Calls to Action and get the work done.

The Call to Action that has the most direct impact on how we should practice as doulas is number 22, which calls upon us to recognize the value of Indigenous healing practices and incorporate them in healthcare delivery. When engaging with Indigenous clients seeking perinatal support empowering and facilitating their reclamation and implementation of Indigenous teachings if desired is essential. For non-Indigenous birth workers, this looks like making referrals to an appropriate Indigenous doula where possible and doing the work of managing our colonial unlearning proactively and independently when not. We should also listen deeply and with humility to the teachings the client would like to impart.

As a training Institution, we are committed to enacting the 24th call: ensuring that all students who will be working alongside the healthcare system take Indigenous culture and awareness training. The goal of our Truth & Reconciliation module is to ensure that all program graduates are prepared to fulfill the 22nd call in their practice. We recognize that the module is a work in progress and we are paying close attention to feedback from our Indigenous students on how the module can be made more relevant and impactful. As our program grows to include students from more and more countries, we are exploring ways to connect the oppression of Indigenous people on Turtle Island to experiences of colonization, displacement, and resistance around the world.

We know our work is far from complete and that our spheres of influence are small. However, each small organization’s actions to fulfill the Calls to Action is an example and a challenge to our Federal government and other powers to step up and honour their commitments. We trust our actions will ripple out, and we look forward to continuing this essential work in our community.

 

Keira Grant (she/her) Inclusion and Engagement Lead – Racialized CommunitiesKeira Grant

Keira brings a wealth of experience to the Online Community Moderator role. She is a Queer, Black woman with a twenty-year track record in Equity, Diversity, and Inclusion (EDI) education, projects, and community building initiatives.

 

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Anti-Oppression Anti-racism work Canada collaboration community decolonization Equity indigenous doula intersectionality national indigenous peoples day

Land Back, Bodies Back

[vc_row][vc_column][vc_column_text title=”Land Back, Bodies Back” css=”.vc_custom_1717529147132{margin-bottom: 0px !important;}”]Many settlers (i.e. all non-Indigenous residents on Indigenous land) are resistant to the Land Back Movement. Misinterpreting “Land Back” as a call for all settlers to “go back where they came from”, they often get scared, then angry.

I am a Black settler on Turtle Island and I support the Land Back Movement. I certainly have no intention of “going back where I came from”. Aside from the fact that this would split up my interracial family, my ancestors hail from a Caribbean island wherein there are more of us in the diaspora than there are living on the island. If all of us who are now settlers elsewhere suddenly “returned” this would lead to social chaos and economic collapse.

Land Back isn’t symbolic either. It is about restoring the stewardship of this land and its resources back to Indigenous people, ensuring they have self-determination. It’s about changing the narrative such that Indigenous ways of knowing and doing become the status quo.

I am ride or die for a Turtle Island stewarded by Indigenous leaders. Climate change is heating up quite literally, with “wildfire season” starting earlier with bigger outbreaks each year. There is growing talk of returning to Indigenous “controlled burning” practices to mitigate the devastation. Indigenous communities were forced to abandon the practice because their colonizers thought controlled burns were “barbaric”. It’s one of countless examples of traditional resource stewardship practices that were abolished to the detriment of all.

The Canadian state has a long history of interpreting its treaties with Indigenous nations in bad faith. Settler-colonists spuriously interpreted the land as meaning nothing more than the ground we are standing on. Where treaties have designated the land to specific nations, the state and its agents have still felt entitled to help themselves to the resources on that land, including plants, water, minerals, and animals.

Indigenous nations have a more holistic understanding of the land. Everything the land produces is part of the land and the Indigenous elders representing their people signed the treaties with that pragmatic worldview. Seen in this way, our bodies and families are also part of the land. As such, reproductive and perinatal health and services are significant arenas for the Land Back movement.

Indigenous midwives and doulas are at the forefront of actions to decolonize and reclaim birth. Here are a few examples of their initiatives that are bringing Indigenous birth back to the land:

 

  • Konwati’shatstenhsherawi’s means “Women are Giving Each Other Power” in the Mohawk language (Kanien’kéha). This collective trains Indigenous birth helpers to support birthing people using ancestral worldviews and practices. Since the grassroots program’s inception in 2017 demand has been high and the 4-person training team is busy teaching new cohorts all the time.

 

  • Call Auntie is an Indigenous-led sexual and reproductive healthcare clinic operating weekly at Toronto Birth Centre, and as a pop-up at other locations around the city. They offer a holistic suite of services rooted in traditional Indigenous knowledge, including mental health, primary care, and social support programs. Their service model emphasizes problem-solving, removing barriers, and community-led care.

 

  • Pauktuutit Inuit Women of Canada is making important strides forward in expanding access to traditional midwifery in remote northern communities. Their position is that this access is a health and cultural right for Inuit people. They recently published a report finding that governments do not provide adequate financial support to culturally safe sexual and reproductive health care. They advocate for an end to forced birth evacuation and a return to traditional birthing practices on the land.

 

  • Mālama Nā Pua o Haumea is a collective of Hawaiian traditional midwives who are working to reduce maternal mortality rates which are higher in Hawaii than in the continental US. Recently, legislation governing midwifery care has changed and they are now required to become certified nurse midwives (CNM) or certified professional midwives (CPM). Pale keiki (traditional Indigenous Hawaiian birth attendants) experience multiple institutional barriers to completing this certification, including cost and relocating to an urban centre. In contrast to these 4-year certification programs, pale keiki train with a mentor versed in intergenerational knowledge for over a decade. Some pale keiki are continuing to provide culturally safe care in Pidgin, despite these legislative changes. (US)

 

  • Kehewin Cree Nation has launched a program to train traditional midwives and has received federal funding to open a birth center on its territory. The nation aims to see more Cree babies born on their land and to honour sacred traditions such as placental ceremonies. Trainees in the program learn the knowledge of their midwife ancestors alongside Western medical knowledge. Four women are in the inaugural cohort and the program will take up to 4 years to complete. Kehewin Cree Nation anticipates these 4 trainees will be the first of many.

 

 

Keira Grant (she/her) Inclusion and Engagement Lead – Racialized Communities

Keira brings a wealth of experience to the Online Community Moderator role. She is a Queer, Black woman with a twenty-year track record in Equity, Diversity, and Inclusion (EDI) education, projects, and community building initiatives.[/vc_column_text][/vc_column][/vc_row]

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Anti-Oppression Anti-racism work balance birth Business collaboration community connection Equity fear gratitude Health Care pregnancy rebranding shame starting fresh Trauma Volunteering vulnerabiliity

Using Doula Care as Community Aid: The Giving Equation

[vc_row][vc_column][vc_column_text css=”.vc_custom_1684151324317{margin-bottom: 0px !important;}”]As I’ve been going through our Truth and Reconciliation Action Plan, I’ve been continuously thinking about doula care and community aid, and how we can continue to decolonize our practices. As doula care becomes more “trendy” in current society, as it continues to dominate mostly higher-class spaces, how do we reflect on the roots of doula care, and stay true to community work? Of course, as doulas we do not feed ourselves and pay the bills off of warm and fuzzy feelings, but I think it is realistic to say most of us enter the field with a certain amount of passion and drive to create change in our communities. Whether that be being inspired by our own birth experience, or noticing how much of a difference our own doula made, most of us come to doula care for a deep reason.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1684151342874{margin-bottom: 0px !important;}”]However you identify, birth work has the ability to bring folks together. The birth and the postpartum periods are intimate and vulnerable. Individuals from marginalized communities may wish to hire someone with the same identity or lived experience as them. As someone from a certain background you may possess a set of skills, knowledge or spiritual/cultural teachings that someone from an outside identity may not. For example, a Muslim family may choose to hire a Muslim doula who may better understand their traditional customs and practices surrounding birth. An Indigenous family may choose an Indigenous doula who understands and celebrates their practices and understands the risk of violence within the medical system.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1684151427232{margin-bottom: 0px !important;}”]

Below are some tips on using your practice and voice as a doula to help your community:

  1. Marry your interests

An easy equation for finding what population you want to serve is this: identifier + lived experience + passions and skills.

Between your lived experiences and passions/interests and skill, lays your intended community. For example, as an Indigenous mental health practitioner who grew up low-income, I chose to narrow my focus on low-income families and trauma survivors. Think about the spaces you frequent, the groups you are a part of, your professional training and hobbies.

 

Identifier: Indigenous, Queer

Lived experience: Poverty

Skill: Social work background

Passion: Trauma

           _______________________________

Target communities:

Indigenous families

Queer Families

Low Income Families

Trauma Survivors

 

2. What can you afford to give?

Whether that is your time, or money, or expertise. Some doulas choose to dedicate acouple of births per year pro-bono or sliding scale. Perhaps, you decide to attend protests and events as a community member that are relevant to your population. You may have resources you don’t mind sharing.or books to loan out. Be creative!

 

3. Advocacy

What issues are impacting your community? How can you use your voice in a way that helps others? Perhaps you can assist in social movements regarding reproductive health.How do you use your social media. What current issues are really important to you?

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These are just a few of the ways that you can take your profession, and use it for social change. What other ways can you make waves?

 

Here are some exploratory journal prompts for you:

  • Why did I choose to become a doula?

  • What social issues am I passionate about?

  • What can I afford to give?

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1684154527320{margin-bottom: 0px !important;}”]-Kayt Ward, EDI Co-lead, BSW[/vc_column_text][/vc_column][/vc_row]

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About Us Anti-Oppression Anti-racism work birth Business collaboration community connection decolonization Equity indigenous doula intersectionality Labour Doula LGBTQ2S+ Postpartum Doula research Trauma understanding bias

Doula Canada Presents: Anti-O Bingo

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Aaniin Doulas!

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This month we are introducing a new EDI initiative, and we want our students and alumni to play! Introducing…. Anti-O Bingo!
You’ve given your input, and we’re listening. Through our Truth and Reconciliation Action Plan, and our EDI surveys, we have identified anti-oppression and cultural training as one of the many areas Doula Canada doulas are interested in pursuing.

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How to play:
1. Click HERE to download your free Anti-O Bingo Card
2. Attend an event from each category
3. At each event, ask your facilitator for your custom .jpeg stamp. Paste it into a doc! (Remember to save it!). If you are attending a livestream (Just Birth, Fireside Chat, etc), please submit a paragraph on what you learned to kayt@doulatraining.ca
4. When you have all 8 stamps, please submit your doc to kayt@doulatraining.ca for your Anti-Oppression in Doula Care 101 Certificate and a ballot to win an $100 Etsy Gift Card.

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You have until December 31, 2023. Good Luck!

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Chi Miigwetch! Nia:wen!
Kayt Ward and Keira Grant, EDI Leads

[/vc_column_text][vc_empty_space][/vc_column][/vc_row][vc_row][vc_column][vc_single_image image=”494571″ img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][mk_button corner_style=”rounded” size=”large” url=”https://stefanie-techops.wisdmlabs.net/wp-content/uploads/2023/04/edi-bingo.pdf” align=”center”]Get Your Anti-O Bingo Card here![/mk_button][/vc_column][/vc_row]

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birth Business Canada collaboration community Equity fertility Health Care Labour Doula LGBTQ2S+ Menopause pregnancy research sex

2023 Social Media Event Calendar

[vc_row][vc_column][vc_single_image image=”484291″ img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_single_image image=”484292″ img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_single_image image=”484293″ img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_single_image image=”484294″ img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_single_image image=”484295″ img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_single_image image=”484296″ img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_single_image image=”484297″ img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_single_image image=”484298″ img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_single_image image=”484299″ img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_single_image image=”484300″ img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_single_image image=”484301″ img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_single_image image=”484302″ img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_single_image image=”484303″ img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”Download the PDF version here” color=”default” size=”lg” align=”center” button_block=”true” css=”.vc_custom_1676052454054{background-color: #5b6e74 !important;}” link=”url:https%3A%2F%2Fstefanie-techops.wisdmlabs.net%2Fwp-content%2Fuploads%2F2023%2F02%2F2023-dtc-awareness-calendar.pdf”][/vc_column][/vc_row]

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Anti-racism work Canada collaboration community connection decolonization Equity indigenous doula MMIWG Uncategorised understanding bias

Doula Canada’s TRC Action Plan Draft

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Aaniin! Boozhoo!

As most of you know, the 30th of September each year is National Day of Truth and Reconciliation or Orange Shirt Day. The day is used every year to commemorate survivors of residential schools, as well as push for change in the form of allyship and reconciliation between settlers and Indigenous Peoples. But- reconciliation doesn’t begin and end on September 30th. It is something that is a continuous process, every day, for people inhabiting Turtle Island.

This month, Doula Canada is releasing our Truth and Reconciliation Action Plan Draft for students and alumni to check out! Based on the Truth and Reconciliation Commission of Canada’s 94 Calls to Action, our reconciliation plan for 2023 reflects the goals outlined in the recommendations by the commission. You can see the action plan here below.

What does this mean? It means that these four recommendations are what we are working toward in 2023. As we continue our journeys as a vocational school, we will continue to evaluate how we can incorporate more of these goals into our curriculum, programming, and overall community at Doula Canada.

It doesn’t end here. We want to hear from you! An anonymous feedback form for both Indigenous and Non-Indigenous members is available using This Link. (https://docs.google.com/forms/d/e/1FAIpQLSczDwoD1ZmkYI501_8Xv8JaeOkhkEEsQq_rM4K_AywfuUu8Jg/viewform?usp=sf_link)

There will also be a two-hour Indigenous-specific focus group in November led by Inclusion and Engagement Lead for Indigenous Peoples, Kayt Ward. Honorariums will be provided to participants. Please stay tuned for dates and times or email Kayt at kayt@doulatraining.ca if you’re interested in participating.

 

September 30th- How are you reflecting? Staff at Doula Canada will be participating in various learning experiences throughout the day, and we recommend students do the same. Don’t know where to start? Follow our social media to register for events we will be promoting by external organizations, come to one of the following events, or try a journal prompt.

  • Indigenous members pop up Bannock and Tea circle. Topic: Peer Support and Grief. September 30th, from 6-7 pm EST on Zoom.
  • “We Were Children” Film Night and Settler Learning Circle. September 30th from 7-8 pm EST on Zoom.

Journal Prompts:

What can we do as educators and birth workers to decolonize and deconstruct power systems in Canada? How can we dismantle oppression, and create a safe and equitable space for all?

What is my relationship with the land I reside on. Whose land am I standing on?

How can I participate in decolonization and the Landback movement?

How does settler-colonialism impact my life?

Chi Miigwetch,
Kayt Ward, Inclusion and Engagement Lead for Indigenous Peoples[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_single_image image=”461820″ img_size=”full” alignment=”center”][/vc_column][/vc_row][vc_row][vc_column][vc_single_image image=”461821″ img_size=”full” alignment=”center”][/vc_column][/vc_row][vc_row][vc_column][vc_single_image image=”461822″ img_size=”full” alignment=”center”][/vc_column][/vc_row][vc_row][vc_column][vc_single_image image=”461823″ img_size=”full” alignment=”center”][/vc_column][/vc_row]

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balance birth Business Childbirth Educator collaboration community connection Labour Doula Postpartum Doula Uncategorised Webinar

Standing out from the Crowd in your Birth Work Business

[vc_row][vc_column][vc_column_text css=”.vc_custom_1655208046361{margin-bottom: 0px !important;}”]One of my favourite aspects of getting to know more doulas is hearing everyone’s “Why I became a birth worker story”. While there are common themes, every doula’s story is unique and visceral. Our motivations are often connected to our own experiences of birth trauma or the traumatic experience of a loved one. Others want to disrupt the systemic injustices of the medicalized birth model that have impacted them and their community directly. Others are “birth nerds” who are just fascinated by all things birth and baby. Others remember their own experience of wishing they had had more support and more information and want to provide that for others.

Our specific reasons are as unique as we all are. Yet, many of us struggle to communicate this innate individuality to prospective clients. It can be hard to know how to make what you offer clients sound different from the standard list of doula services: “continuous labour support, informational support, assistance with establishing a good latch, emotional needs during labour, non-medical comfort” etc. All of those services are invaluable, but we also know that parents looking for a doula are not just looking for another clinical person with certain skills. Creating marketing materials that clearly convey how you will deliver those services in a way that is different from any other doula can be very elusive.

This is where brand identity comes into play. To be honest, when I hear the word “brand” the first thing that pops into my head is that shoe company’s swoosh. But branding is actually much more complex than an eye-catching, memorable logo. When we see that iconic swoosh, we have specific feelings and perceptions about who wears those shoes and who we would be in them, as compared to any other athletic footwear.

Similarly, our brand as birth workers needs to make it intuitively clear to prospective clients who we are in the birth room and who our support will affirm them to be. When we connect with our audience using a strong brand identity, our business name, logos, shapes, and colours all fit together seamlessly to tell the story of who we are and how the way we do what we do is different from any other doula in our community.

Another thing I have observed about doulas is that the birth worker community is collaborative rather than competitive. Stemming from our deeply personal reasons for taking up this labour of love, we want our clients to find the best fit for their needs. We want a consistent stream of clients without having to haggle with each other for our share of the market.

On Tuesday, June 14 at 7 PM ET, Business Consultant Gaileen Flaman will be supporting us to ensure that our public presence stands out from the crowd. Using a mix of self-reflection, visualization, and storytelling exercises we will emerge with the ability to market with precision and cohesion. This is an invaluable opportunity for anyone building their business who wants to know how to tap into the clients that are looking for you. You can register for the Building your Brand Webinar here!

 

The webinar will be close-captioned. Ticket holders who are unable to attend the webinar live will receive a recording of the session within two business days.[/vc_column_text][/vc_column][/vc_row]

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Anti-racism work birth Business Canada Childbirth Educator collaboration community connection Equity fear intersectionality Postpartum Doula pregnancy reducing stigma research shame Trauma understanding bias vulnerabiliity

Recognizing Asian Heritage Month and Jewish Heritage Month

[vc_row][vc_column][vc_column_text css=”.vc_custom_1653215730289{margin-bottom: 0px !important;}”]May is Asian Heritage Month and Jewish Heritage Month. It’s a great opportunity to reflect on what we mean by “heritage” regarding the history of these two communities in “multicultural” Canada, and what this means for creating cultural safety in birth work.

I’ve lived in the GTA my whole life. Here, a “heritage festival” typically amounts to a street party with food, live music and dance, and other culture-specific entertainment. I am actually a great lover of a good street fair. The food and performances are usually lit. I have also learned a lot about Jewish and Asian history and culture at events like the Ashkenaz Music Festival and Taste of Asia. I also understand that many communities are not fortunate enough to have this level of exposure to culture and diversity. But these cultural displays are not only far from telling the whole story of the “heritage” of Asian and Jewish people in Canada, but they also contribute to “false peace” – the illusion that multiculturalism is working out, that we are all getting along, and that we are all equal.

In truth, there is anti-Asian racism and anti-Semitism at the core of Canada’s heritage. Those of us who remember “Heritage Minutes” from the 1980s and 90s may know about the lethal exploitation of Chinese migrant workers that occurred in the 19th century to support the construction of the trans-Canada railroad. There are many other examples, including the head tax, and internment camps during WWII

Anti-Semitism is equally a part of the fabric of Canada’s history. Wide-spread belief in a Jewish conspiracy to achieve global economic domination that originated in Europe and spread to North America made Jewish Canadians an easy scapegoat during the great depression. Additionally, to limit the economic advancement of Jewish immigrants in the early 20th century, Canadian universities implemented quotas that restricted the number of Jewish applicants who could be admitted to the school.

It’s easy to hear these stories and think “this has nothing to do with me”, “this is ancient history”, “I didn’t do these things”, and “let’s focus on the positive and how far we’ve come”. While these sentiments are understandable, the reality is that the present arises from the past. These uglier parts of our heritage are directly related to more recent attacks on synagogues and the hate crimes experienced by Asian Canadians during the pandemic. 

Moreover, this heritage underpins the modern assumptions that manifest more subtly as microaggressions that affect the day-to-day navigation of society and impact the long-term mental and physical health of equity-seeking people. Some of these stereotypes may seem harmless or even positive. But in reality, they fuel the construction of whiteness as the social norm, put people in boxes, and create false impressions regarding people’s realities.

As birth workers, we can create cultural safety regarding the beautiful and the traumatic aspects of each client’s heritage. We can create space for them to share whether they have any cultural or religious traditions that they would like to honour. And we can also be mindful of things like how common stereotypes about Asian women may influence provider perceptions of client autonomy. Or how the intergenerational trauma of Holocaust survivors may impact pain management. There are a number of ways that our identities can impact our pregnancy and parenting journey. Shining a light on the good, the bad, and the ugly of our heritage sets us up to ask the right questions and facilitate the needed conversations with all of our clients.[/vc_column_text][/vc_column][/vc_row]

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balance birth Business collaboration community connection Health Care Labour Doula

What Doulas need to know about the Pelvic Floor

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The pelvic floor is one of the most important elements to birthing beautifully, but many birth workers and health care providers do not appreciate just how integral it is to the birthing experience” says Pelvic Floor Physiotherapist Ibbie Afolabi

Pelvic Floor Therapy is somewhat of a new element in supporting birthing people and those in the postpartum period.  However, the knowledge of its importance is gaining traction in the birth world.  

So, what is the pelvic floor and why does it need therapy? Think of the pelvic floor like a hammock in your pelvis. It is a group of muscles that stretch from the front of the pelvis to the tailbone, or coccyx. It holds up the bladder, bowel and uterus. In most female and some intersex bodies there are 3 passages, or holes. Those are for the urethra, vagina and anus. They are held firmly by the pelvic floor muscles.  If the pelvic floor muscles are too tight or too loose, this can cause damage or trauma to the area during delivery, this can cause more extensive tearing or prolapse after a vaginal delivery. A pelvic floor therapist will work with you during pregnancy on exercises and muscle focus to help bladder leakage, relieve pelvic pain and discomfort, and help prepare you with breathing and positions for labour. This usually involves an internal exam.

The postpartum person also benefits from pelvic floor physiotherapy. If there was a cesarean, a PFT can aid in internal scar healing. Ibbie says on a website biography “We treat incontinence, pelvic organ prolapse, constipation, pelvic pain, sexual pain and dysfunction, abdominal/gut issues, diastasis rectus abdominis, pregnancy related conditions, and much more.”

With all this information, if you are pregnant or just had a baby, it may be worth looking into pelvic floor therapy.  It is covered under most Health Care insurance plans.  If you are a doula, I highly recommend you network for pelvic floor therapists in your area, go meet them, learn about what they do and add them to your resource list for clients.  Who knows, maybe they will start referring clients to you as well!

 

Ibbie Afolabi can be found teaching courses and supporting people throughout Ontario, including with Doula Canada.  You can find here on these websites:

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][mk_button corner_style=”full_rounded” size=”large” url=”https://themamasphysio.com/” align=”center”]The Mama’s Physio[/mk_button][mk_button corner_style=”full_rounded” size=”large” url=”https://pelvicrehab.com/practitioner/ibukun-afolabi-mscpt-pelvic-health-physiotherapist/” align=”center”]Pelvic Rehab[/mk_button][mk_button corner_style=”full_rounded” size=”large” url=”https://stefanie-techops.wisdmlabs.net/courses/pelvic-floor-essentials-for-doulas-birth-practitioners/” align=”center”]Pelvic Floor Essentials for Doulas and Birth Practitioners[/mk_button][/vc_column][/vc_row]

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Why YOU matter in business.

[vc_row][vc_column][vc_column_text css=”.vc_custom_1647449189768{margin-bottom: 0px !important;}”]Birthwork is personal. Everyone comes to this work with some level of personal investment. Clients may be drawn to your logo, website, or social media but who they hire is you. 

Imagine you are following a company on Instagram and Facebook. The images are warm and cozy feeling. The person in the images is wearing relaxed clothing and a big smile. So you set up a meeting. You are excited to connect with the person you see every day online. 

When you arrive to meet with this person you walk into an office with modern décor and are greeted by a person in a business suit. How do you feel? Do you stay? Do you continue to want to work with this person?

This person’s marketing was not representative of who they are. For whatever reason, they were trying to be someone else in the marketing of their business. 

Finding your voice in this business can be hard. You want to stand out, you want your ideal client to find you. The best and most effective way of finding your market is by showing up. Be vulnerable and honest about who you are. 

Does this mean baring your soul on social media? Not necessarily. Authenticity is more important than transparency. Clients are not looking for every detail of your life. They are however wanting to meet you, not who you think you should be. 

So what is authenticity? It means staying true to who YOU are, what YOU do, who YOU serve and, most importantly, why YOU do what you do. To quote Simon Sinek of Start with Why, “It means that the things we say and the things we do are things we actually believe.”

Authenticity is the basis of the trust clients develops in your business. A client wants to have some sense that the beliefs and values you express in your business, align with theirs. People are drawn to others who are similar to them in certain ways.  What it means is finding your voice. Finding your people and letting them get to know who you are. 

 

Where do you start? 

Confidence (even if you have to fake it till you make it)

This means believing in the power of you. Trusting that what you offer is so much more than the number of births you have attended, clients you have supported, or classes you have taught. That who you are is unique, and your clients are excited to meet you.

Connection

Getting yourself out there matters, but what matters most is relationships. Relationships with clients, caregivers, and other professionals are what business is built on. Through relationships all things are possible. Who you are matters in these relationships. Your business depends on your integrity of self. 

Find a way to position yourself as the expert in your field. Find where your ideal clients hang out, what groups they are in, where they go to the shop, and build those relationships. Talk to the business owners, organize speaking events, be visible.  

Clients are seeking connection. They want interaction, transparency, and relevance. They want to feel special. If a client likes your Facebook page or gives you their email they are saying “hey I like you!”. How can you say that back? How can you connect with them? Maybe that is as simple as shout-out on your social media platform or maybe that is a gift with purchase.

Consistency

This is more than just regularly posting on social media. This means that who you are and what images and ideas you are sharing align. All the time.  That your brand is consistent. Being authentic doesn’t mean you have to post every day and rack up 1000 likes. It just requires you to deliver a consistent, compelling identity that gets clients talking.

It also means that if you are changing your marketing materials you need to be transparent as to what is to come. People have a hard time with change. Something as simple as a new haircut that makes you appear different from the headshot shown on your website can affect a client’s trust in your business. 

Collaboration

Going back to speaking to other business owners. We have a saying here at Doula Canada. There is no such thing as competition. WHAT?! Shocking I know. Here is the thing. Competition breeds contempt. Collaboration builds business. Your market, your clients are unique to you. Visibility matters. The more birth professionals out there (in a small town or big city) the more clients there are out there looking for service. 

Find like-minded individuals and collaborate. Put on a talk, share space, and find ways to build a market through and with each other.  When you collaborate, you build connections. Connections bring clients. [/vc_column_text][/vc_column][/vc_row]