Doula School Canada

Category: Business & Professional Growth

Guidance for doulas building sustainable careers. Explore topics on business development, mentorship, marketing, volunteering, virtual support, and growing your professional practice with confidence.

  • An Update on Booster Classes

    An Update on Booster Classes

    [vc_row][vc_column][vc_column_text css=”.vc_custom_1705498911579{margin-bottom: 0px !important;}”]Dear Doula Canada Alumni,

    We’re excited to share a significant update with you!

    Throughout the COVID-19 pandemic, we swiftly transitioned to online learning, ensuring our students maintained access to programs and certifications.

    Understanding the preference for in-person learning, we introduced “booster classes” – periodic, in-person sessions allowing you to enhance hands-on skills at no extra cost while navigating self-directed courses. As we move beyond the pandemic, we’ve adapted our approach. Booster classes remain, now offered as engaging 100% live and virtual sessions every 3 months.

    Each session includes 3 hours for Birth Doula and 3 hours for Postpartum Doula learning. Best of all, these sessions are free for self-directed doula training participants. Should you wish to transition to a fully in-person class, we’re delighted to offer a 50% discount on the current price for self-directed program enrollees.

    We appreciate your support during the challenging times, and if you have any questions about the new booster format, feel free to email DTC headquarters at info@stefanie-techops.wisdmlabs.net. Thank you for being part of the Doula Canada community!

    Warmly,

    Stefanie and Julia

    Co-Directors DTC

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  • Where Can My Doula Career Take Me?

    Where Can My Doula Career Take Me?

    [vc_row][vc_column][vc_column_text css=”.vc_custom_1694438520551{margin-bottom: 0px !important;}”]As unregulated health care professionals, a doula’s role involves advocacy, education, counselling, collaboration and negotiation to provide physical, emotional and informational support to individuals and families across the full spectrum of their reproductive choices. This role relies on a comprehensive set of skills and knowledge. With the foundation of your doula experience and education you can choose to grow your career path in many different directions. 

    So let’s talk about some career options that complement each other. 

    Lactation Consultant or IBCLC 

    These are two different avenues of support. 

    A Lactation Consultant/ Educator works with families from preconception through the stage of weaning offering education, encouragement, counseling, an experienced point of view, and fostering confidence, and a commitment to body feeding. Lactation Educators can be found working in a variety of settings to offer their services to families. Families can find them working as public health educators, WIC peer counselors, hospital/community educators, pediatric support professionals, and in private practice as educators. You can find certifications online for these programs. 

    An International board-certified lactation consultants (IBCLC) is an allied healthcare professional who specializes in caring for bodyfeeding parents. They’re qualified to treat common nursing problems along with more serious conditions such as mastitis and clogged milk ducts. Lactation consultants most often support parents in how to increase milk supply, find the best nursing position, and manage breastfeeding pain. IBCLCs are held to strict standards. To be accredited, they must complete 90 hours of training, 300 to 1,000 hours of clinical experience, and extensive health sciences coursework. An accredited lactation consultant must also recertify every five years and continue their education.

    Prenatal Fitness Instructor

    As a Prenatal & Postnatal Fitness Instructor, you can help educate and train clients in all stages of pregnancy – before, during, and after – about what is safe for them and, conversely, what should be avoided to help protect the health of both the gestational parent and baby. Furthermore, fitness training is a fun way to meet new clients and get to know them in a positive environment. Prenatal fitness certifications are available both online and in-person. Take a look in your area to see what works best.

    Perinatal Counsellor

    Perinatal counselling provides emotional support and treatment for individuals (and couples) who are having a difficult time adjusting to pregnancy and parenthood, who are experiencing a perinatal mood or anxiety problem, or who are experiencing both. Some of this work can naturally overlap with a client’s pregnancy and birth journey. If you really enjoy the counseling and support side of birth work you may want to become a psychotherapist or mental health professional. You can find certification courses through college or university or through private vocational training schools. 

    Birth Photographer

    If you have a creative eye, you can capture the moments of birth for clients on camera. A few of our alumni have combined their creativity with a love of birth. You can either work solely as a Birth Photographer, documenting the pregnancy journey and birth. Or you can have photography as an additional service available through your doula work. It depends what you’re comfortable with and how you’d like to structure your business. Each client is different and you’ll want to work with them to understand what their goals are and what kind of pictures they’re looking for. The great thing about this career path is a relatively low barrier to entry. If you already have a love of photography and a camera you can get started. Alternatively, there are a variety of photography courses available both online and in person.

    Midwife

    A healthcare professional that assists with the labour and delivery of a new baby. Midwifes are experts in low risk pregnancy and birth, providing care to patients and delivering the baby. In the case where there are concerns or complications, a midwife can transfer care to a physician if needed. A midwife is different from a doula, in that they are a trained medical professional who can deliver a baby. A doula is trained to provide physical, emotional, and informational support to clients. However, a doula is not a medical professional. A question we see a lot at Doula School is does a client benefit from having a midwife AND a doula – the answer is yes! They both provide very important services to clients, and many people find it helpful to have both. Training to be a midwife typically takes between 3 and 4 years, depending on the program and its requirements.

    Labour & Delivery Nurse

    They work as main points of support for OBGYNs, monitoring of patient vitals, administering medication, and establishing communication with expectant parents. Once a baby is born, the L&D Nurse acts as an informational resource to parents, to monitor neonatal vitals, to ensure the birthing person isn’t experiencing postpartum complications. Nursing degrees can vary depending on where you are located, however they typically take 3-4 years.

    Whatever path you decide to take, know you have a foundation of knowledge that will help carry you through. [/vc_column_text][/vc_column][/vc_row]

  • Alumni Journey – Helena’s Doula Path

    Alumni Journey – Helena’s Doula Path

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    Alumni Journey – Helena’s Doula Path

    Where it all began –

    Back in 2011, being a stay at home mom for over 10 years, working only part time here and there to keep me home with the kids – it was time for change. BIG change. I was losing my sense of self, kids were getting older, my husband had just changed careers and I needed something for ME. I always had a passion for women’s health, nutrition, natural healing. I looked into a few options, but midwifery REALLY resonated with me. Before I could even apply, I needed to upgrade some high school courses to get my grade point average up (apparently my memory of what a great student I was back in high school wasn’t…so…accurate…). I began looking into other things that could help boost my application and that’s when a trusty google search popped the word “doula” in front of my face. I am a mother of three and had never heard of a doula before – but man did it sound like a perfect thing to learn about while trying to pursue my goal of becoming a Midwife. I sneakily went into my “secret stash” of money that I was saving for a new camera and booked myself into a doula training course just 10 minutes from my house. Literally decided to take doula training on a Tuesday, enrolled for that Friday and the rest is HISTORY.

    From the moment I attended my first birth as a doula, I knew I was meant to be on the emotional side of birth…NOT the medical. So I tucked my midwifery goals aside, dove head first into my Doula Career and became certified. My Trainer was none other than Stefanie Antunes and since that first weekend together, we have become lifelong friends and “soul sistas”. Stefanie is the real deal people, she’s been there, done that, always re-inventing herself and truly a driving force for better birth.

    Stefanie also had this little “project” called the Birth Doula Program she had just launched before I met her and she needed someone to take the reins and work alongside her for a bit. I applied for the position and her and I have been partners in crime to this day, nurturing what many have viewed as a lost cause (more on that in a bit).

    A few years later, I found myself wanting to do as much education as I was “doula-ing”, so looked into Prenatal Educator Programs. Once again, I was trained by Stefanie and this time the added bonus of an old high school friend and colleague Jen Rogers. By 2016 I achieved my Lamaze Certified Childbirth Educator.

    I have been on the Board of Directors for the Association of Ontario Doulas. I have managed the Discover Birth Team. I have consulted with Health practitioners across Durham region helping them to expand the support they offer their expecting clients. I have facilitated seminars and info sessions for Doctors, Midwives, Nurses and colleagues. Give me a microphone people – the stage is my jam.

    First and foremost though, I have walked the walk. I have listened more than I have spoken to truly understand a family’s fears and intentions. I have driven the miles, put in the hours, lost the sleep, and cried the tears. Left my kids recitals and missed birthdays. I’ve laughed, hugged and done more hip squeezes than I care to count (in positions I can’t even describe). I may be 50lbs overweight but no one holds a candle to my arm and shoulder strength. I’ve doula’ed through the pandemic – when human rights were being violated, but technology kept the doula in the birth room. I’ve needed support after a long hard birth and I’ve given it right back – even at 2 am when I WASN’T on call. I’ve even had the honour of performing Henna Belly blessings and learning all about the different beautiful cultural traditions of birth.

    These past 10 years have been life changing. I’m a better mother, friend and wife because of this career and nothing beats the moment a birthing person looks you in the eye after the hardest and most impactful time of their life and no words even have to be spoken – you just feel the energy in the room – they did it and you helped that confidence bloom.

    Being a Doula is a privilege. It’s truly a gift, never to be taken for granted. I lost my mother very young (she passed away from cancer at 39 years), so I know how precious life is. I really feel I was meant to do this work – be there for families, for women, for people.

    Some of my favourite memories, so far:

    *Medical professionals remembering me from a previous birth and exclaiming to the room, we are in “good hands”.

    *Coming full circle as a colleague in the “birth world” when Stefanie and I were ready to change the previous model of the Birth Doula Program and expand it into more hospitals. We secured a meeting with The Director of the Alongside Midwifery unit at Markham Stouffville Hospital. She knew Stefanie professionally and she knew me from attending births together with clients under her care.  After hearing our “pitch” she said: “You are the ones mentoring these doulas and running this program, so I have every confidence they are getting the right support. If you’re teaching them, how I know you both are as doulas, then I see no problem in launching this program”

    Or at least I think that’s kinda what she said…cause I was having a surreal girl crush kinda moment being complimented by Ontario’s Midwife # 1 and head of Canada’s first Midwifery led hospital unit…

    *Those moments: when you don’t know you’re being watched, when you don’t know yet the ripple effect you’re causing. When the support you give rolls into 100’s of doulas lives – helping them launch their careers and in turn helps 100’s of families.  It weaves into a new parent’s confidence as they bring their baby home. Impresses knowledge so a family can make the best choice for themselves.

    As I approach a crossroads in my career, deciding whether or not to hang up my doula shoes, I look back on those moments and feel nothing but gratitude.

    Two years ago I put my doula career on hold as we moved from the city to the country and I was a surrogate. Having supported many families with that dynamic of growing their family, it was an honour to have been able to do that for someone. My daughter was able to be there at the birth too – how serendipitous to have had her there experiencing a true miracle. A beautiful little girl was born right on her due date (Thanksgiving Day!) and since then I have only been taking a few clients and teaching online here and there.

    My husband’s renovation company is also thriving, so I’ve enjoyed jumping in and learning to manage things together with him.

    In the past year, I have stepped away from the Birth Doula Program to a more quiet role (but still help with training new Doulas). I don’t belong to any birth related Boards or Associations (except my son’s local Hockey Centre Board). I’ve also said I’m retiring from doing births and only want to teach part time.

    So don’t tell my husband that I bought new doula shoes, booked up my October with classes and may have booked a couple clients the month we are supposed to be taking a family vacation…this Doula isn’t going anywhere.

    Parting words?

    Listen more than you speak.

    Surrender to the moments in labour so you can grow your confidence and truly be present for the person trusting you with this experience.

    Don’t spread yourself thin – I have missed ONE birth out of 100’s in 10 years…I wanted to hit the ground running and DO everything when I started my career. Instead be truly MAGNIFICENT in one or two things you do, instead of OKAY in many.

    Check your bias at the door.

    Stay Hydrated…legit

     

    Helena McMann

    Doula School Graduate

    CD(DONA) Doula

    LCCE Lamaze Childbirth Educator

    Co-Director, The Birth Doula Program[/vc_column_text][/vc_column][/vc_row]

  • Doula Canada Presents: Anti-O Bingo

    Doula Canada Presents: Anti-O Bingo

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    Aaniin Doulas!

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    This month we are introducing a new EDI initiative, and we want our students and alumni to play! Introducing…. Anti-O Bingo!
    You’ve given your input, and we’re listening. Through our Truth and Reconciliation Action Plan, and our EDI surveys, we have identified anti-oppression and cultural training as one of the many areas Doula Canada doulas are interested in pursuing.

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    How to play:
    1. Click HERE to download your free Anti-O Bingo Card
    2. Attend an event from each category
    3. At each event, ask your facilitator for your custom .jpeg stamp. Paste it into a doc! (Remember to save it!). If you are attending a livestream (Just Birth, Fireside Chat, etc), please submit a paragraph on what you learned to kayt@stefanie-techops.wisdmlabs.net
    4. When you have all 8 stamps, please submit your doc to kayt@stefanie-techops.wisdmlabs.net for your Anti-Oppression in Doula Care 101 Certificate and a ballot to win an $100 Etsy Gift Card.

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    You have until December 31, 2023. Good Luck!

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    Chi Miigwetch! Nia:wen!
    Kayt Ward and Keira Grant, EDI Leads

    [/vc_column_text][vc_empty_space][/vc_column][/vc_row][vc_row][vc_column][vc_single_image image=”494571″ img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][mk_button corner_style=”rounded” size=”large” url=”https://stefanie-techops.wisdmlabs.net/wp-content/uploads/2023/04/edi-bingo.pdf” align=”center”]Get Your Anti-O Bingo Card here![/mk_button][/vc_column][/vc_row]

  • Doula’s Toolbox: Why Birth Affirmations Matter!

    Doula’s Toolbox: Why Birth Affirmations Matter!

    [vc_row][vc_column][mk_padding_divider][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1679509016754{margin-bottom: 0px !important;}”]So let’s talk affirmations. The concept of self-affirmation isn’t by any means complex or far-fetched. Positive affirmations are statements or phrases that, when repeated daily, can help challenge negative thoughts and boost self-confidence.

    First, a little science. 

    To understand how positive affirmations work and how you can make the most of them, we have to familiarize you with neuroplasticity, which is the ability to rewire the brain. Despite being one of the most sophisticated and complex structures in the known universe, the human brain can get a little mixed up on the difference between reality and imagination. This very loophole serves as the basis of self-affirmation. To elaborate, when you repeat affirming statements daily, you’re helping your brain create a mental image of the goal you’re trying to achieve or the version of yourself you are aspiring to become.

    Affirmations require regular practice if you want to make lasting, long-term changes to the ways that you think and feel, even for birth. There is MRI evidence suggesting that certain neural pathways are increased when people practice self-affirmation tasks (Cascio et al., 2016). If you want to be super specific, the ventromedial prefrontal cortex—involved in positive valuation and self-related information processing—becomes more active when we consider our personal values (Falk et al., 2015; Cascio et al., 2016). There is also some reasearch asserting that affirmations can reduce the rate of medical interventions during childbirth.Empirical studies suggest positive affirmations can:

    • Decrease health-deteriorating stress (Sherman et al., 2009; Critcher & Dunning, 2015);
    • Help change the way we view “threatening” messages with less resistance and perception (Logel & Cohen, 2012);
    • Self-affirmation has been demonstrated to lower stress and rumination (Koole et al., 1999; Weisenfeld et al., 2001).

    Think of it this way. When you repeat the same thoughts in your head, positive or negative, you start to believe them and your brain forms a pathway of neurons. There is a popular saying: Your words become your world.

    Anyway most importantly the purpose of affirmations in labour is actually quite simple: Birth affirmations are sayings or statements designed to change your mindset and help you maintain a positive outlook or mood regarding the birth process.

    Preparing your mind for labour and birth is really important, and it is no different from eating well or working on specific exercises to prepare your body for labour.

    In order for birth affirmations to work, you need to keep a few things in mind:

    You  have to believe what you’re saying

    When you have a negative thought or fear, recognize it and deal with it first. This study found that participants with low self-esteem who repeated the phrase “I am lovable” actually had more negative emotions and still didn’t feel lovable because they didn’t really believe what they were saying.

    Try to get to the root of your fears or negativity around birth.  Talk to a counsellor, listen to or read positive birth stories and surround yourself with other positive influences.

    Keep in mind that sometimes we have to keep saying affirmations over and over again until we do believe it, which brings me to my next point.

    Repeat, repeat, repeat!

    Create a plan to practice your birth affirmations daily or a few times a week leading up to your birth. Find an affirmation meditation you enjoy, write them in a journal, and practice with your partner, doula or support person, you can even record your own voice memo practicing your affirmations to listen back. Practicing during your pregnancy will make using these affirmations during labour more effective.

    They are not just for vaginal birthing.

    There’s a common misconception that affirmations or hypnobirthing tracks are only helpful for people planning for an unmedicated birth experience. Plus affirmations are a great tool to complement other forms of pain management in your plan (think about that long drive to the hospital before you get an epidural).

    Make them visible: Once your contractions pick up, channelling your focus on affirmations will be more challenging. Print out a copy of your affirmations, save them to your phone, or pack affirmation cards (see the downloadable pdf)  in your bag will give you a visual point of reference to help keep your focus on your affirmations as you ride the waves of labour.

    Now that you’ve got a sense of how affirmations work, where can you find the right positive messages for you?  We have a downloadable PDF with a few ( ALSO for doulas this deck is customizable you can add your logo) you can google, or you can ask friends and family to help you out.

    What matters is that they are meaningful and believable for you![/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][mk_padding_divider][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”Customizable CANVA affirmation deck ” color=”turquoise” link=”url:https%3A%2F%2Fwww.canva.com%2Fdesign%2FDAFd8HHbv8Y%2F_hEn_HPs8cN6DuVZfUaADw%2Fview%3Futm_content%3DDAFd8HHbv8Y%26utm_campaign%3Ddesignshare%26utm_medium%3Dlink%26utm_source%3Dpublishsharelink%26mode%3Dpreview|target:_blank”][/vc_column][/vc_row]

  • Interested in becoming a doula? What is holding you back?

    Interested in becoming a doula? What is holding you back?

    [vc_row][vc_column][mk_padding_divider][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1678112925784{margin-bottom: 0px !important;}”]There are a lot of myths and misconceptions out there about doula work. You have to be “crunchy”, have your own children, your too young or too old. I am here to tell you not a single one of those things is relevant to doula work.

    I began my doula journey well before I had kids when I was working a full-time job and was looking for something to reignite my passion. I didn’t know exactly what I wanted to do but I wanted to do something with babies.

    So I signed up for a training course, drove 3 hours to take it, stayed in a sketchy motel and left feeling equal parts inspired and overwhelmed. Taking on something new is scary. Fear is one of life’s biggest paralyzers. All of us are afraid of failing, afraid of change, and transitions to something new often feel impossible.

    My journey to birth work was not speedy. I took my time. Took in the learning, and made small changes, it took me almost 5 years to dive into birthwork full-time. Deciding to take a course you are passionate about is the beginning, it’s a step forward, not a deep dive.

    Often a barrier to taking that step is the fear of not knowing how to do it. Worrying about not knowing how to do it is a waste of time. Instead, learn how to. Set up an informational interview with other doulas in your area. Ask how they got started and if they have any tips for going forward. If you align with their values and style ask if they are willing to be your mentor.

    Also, get to know your training organization. Set up a consultation with the training program you are interested in. Ask all the questions. In fact, check a few out and go with the one that you feel most inspired by.

    When I signed up for the doula course at first I was not sure I could afford it but in reality, with a little planning, I made it work. If you are questioning whether you can afford it. Ask yourself: When will you have enough money? Even if you win the lottery, will that be enough money for you to follow your dreams? What changes can you make to your income to set a little aside to take the course? Is there a grant you can access or funding? Do you have a family member or friend who will support your dream with a loan or gift? Nothing is impossible with a little ingenuity.

    Lastly, time. It’s on everyone’s minds. How will you make the time? We all have incredibly busy lives and are exhausted and overwhelmed. However, making time for something you love means making the time, even if it starts with 15 minutes a day it’s the first step. Remind yourself that if you’re busy now, you’ll probably continue to be busy later, so set aside time for your dreams today.

    So my potential doula. What is holding you back?[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][mk_padding_divider][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1678113462893{margin-bottom: 0px !important;}”]About the author.

    Sondra is the Program Coordinator for DTC and a mother of 2, a full-time doula and a counsellor. She has a passion for teaching new doulas how to build a life and business that works best for them. [/vc_column_text][/vc_column][/vc_row]

  • Standing out from the Crowd in your Birth Work Business

    Standing out from the Crowd in your Birth Work Business

    [vc_row][vc_column][vc_column_text css=”.vc_custom_1655208046361{margin-bottom: 0px !important;}”]One of my favourite aspects of getting to know more doulas is hearing everyone’s “Why I became a birth worker story”. While there are common themes, every doula’s story is unique and visceral. Our motivations are often connected to our own experiences of birth trauma or the traumatic experience of a loved one. Others want to disrupt the systemic injustices of the medicalized birth model that have impacted them and their community directly. Others are “birth nerds” who are just fascinated by all things birth and baby. Others remember their own experience of wishing they had had more support and more information and want to provide that for others.

    Our specific reasons are as unique as we all are. Yet, many of us struggle to communicate this innate individuality to prospective clients. It can be hard to know how to make what you offer clients sound different from the standard list of doula services: “continuous labour support, informational support, assistance with establishing a good latch, emotional needs during labour, non-medical comfort” etc. All of those services are invaluable, but we also know that parents looking for a doula are not just looking for another clinical person with certain skills. Creating marketing materials that clearly convey how you will deliver those services in a way that is different from any other doula can be very elusive.

    This is where brand identity comes into play. To be honest, when I hear the word “brand” the first thing that pops into my head is that shoe company’s swoosh. But branding is actually much more complex than an eye-catching, memorable logo. When we see that iconic swoosh, we have specific feelings and perceptions about who wears those shoes and who we would be in them, as compared to any other athletic footwear.

    Similarly, our brand as birth workers needs to make it intuitively clear to prospective clients who we are in the birth room and who our support will affirm them to be. When we connect with our audience using a strong brand identity, our business name, logos, shapes, and colours all fit together seamlessly to tell the story of who we are and how the way we do what we do is different from any other doula in our community.

    Another thing I have observed about doulas is that the birth worker community is collaborative rather than competitive. Stemming from our deeply personal reasons for taking up this labour of love, we want our clients to find the best fit for their needs. We want a consistent stream of clients without having to haggle with each other for our share of the market.

    On Tuesday, June 14 at 7 PM ET, Business Consultant Gaileen Flaman will be supporting us to ensure that our public presence stands out from the crowd. Using a mix of self-reflection, visualization, and storytelling exercises we will emerge with the ability to market with precision and cohesion. This is an invaluable opportunity for anyone building their business who wants to know how to tap into the clients that are looking for you. You can register for the Building your Brand Webinar here!

     

    The webinar will be close-captioned. Ticket holders who are unable to attend the webinar live will receive a recording of the session within two business days.[/vc_column_text][/vc_column][/vc_row]

  • Why YOU matter in business.

    Why YOU matter in business.

    [vc_row][vc_column][vc_column_text css=”.vc_custom_1647449189768{margin-bottom: 0px !important;}”]Birthwork is personal. Everyone comes to this work with some level of personal investment. Clients may be drawn to your logo, website, or social media but who they hire is you. 

    Imagine you are following a company on Instagram and Facebook. The images are warm and cozy feeling. The person in the images is wearing relaxed clothing and a big smile. So you set up a meeting. You are excited to connect with the person you see every day online. 

    When you arrive to meet with this person you walk into an office with modern décor and are greeted by a person in a business suit. How do you feel? Do you stay? Do you continue to want to work with this person?

    This person’s marketing was not representative of who they are. For whatever reason, they were trying to be someone else in the marketing of their business. 

    Finding your voice in this business can be hard. You want to stand out, you want your ideal client to find you. The best and most effective way of finding your market is by showing up. Be vulnerable and honest about who you are. 

    Does this mean baring your soul on social media? Not necessarily. Authenticity is more important than transparency. Clients are not looking for every detail of your life. They are however wanting to meet you, not who you think you should be. 

    So what is authenticity? It means staying true to who YOU are, what YOU do, who YOU serve and, most importantly, why YOU do what you do. To quote Simon Sinek of Start with Why, “It means that the things we say and the things we do are things we actually believe.”

    Authenticity is the basis of the trust clients develops in your business. A client wants to have some sense that the beliefs and values you express in your business, align with theirs. People are drawn to others who are similar to them in certain ways.  What it means is finding your voice. Finding your people and letting them get to know who you are. 

     

    Where do you start? 

    Confidence (even if you have to fake it till you make it)

    This means believing in the power of you. Trusting that what you offer is so much more than the number of births you have attended, clients you have supported, or classes you have taught. That who you are is unique, and your clients are excited to meet you.

    Connection

    Getting yourself out there matters, but what matters most is relationships. Relationships with clients, caregivers, and other professionals are what business is built on. Through relationships all things are possible. Who you are matters in these relationships. Your business depends on your integrity of self. 

    Find a way to position yourself as the expert in your field. Find where your ideal clients hang out, what groups they are in, where they go to the shop, and build those relationships. Talk to the business owners, organize speaking events, be visible.  

    Clients are seeking connection. They want interaction, transparency, and relevance. They want to feel special. If a client likes your Facebook page or gives you their email they are saying “hey I like you!”. How can you say that back? How can you connect with them? Maybe that is as simple as shout-out on your social media platform or maybe that is a gift with purchase.

    Consistency

    This is more than just regularly posting on social media. This means that who you are and what images and ideas you are sharing align. All the time.  That your brand is consistent. Being authentic doesn’t mean you have to post every day and rack up 1000 likes. It just requires you to deliver a consistent, compelling identity that gets clients talking.

    It also means that if you are changing your marketing materials you need to be transparent as to what is to come. People have a hard time with change. Something as simple as a new haircut that makes you appear different from the headshot shown on your website can affect a client’s trust in your business. 

    Collaboration

    Going back to speaking to other business owners. We have a saying here at Doula Canada. There is no such thing as competition. WHAT?! Shocking I know. Here is the thing. Competition breeds contempt. Collaboration builds business. Your market, your clients are unique to you. Visibility matters. The more birth professionals out there (in a small town or big city) the more clients there are out there looking for service. 

    Find like-minded individuals and collaborate. Put on a talk, share space, and find ways to build a market through and with each other.  When you collaborate, you build connections. Connections bring clients. [/vc_column_text][/vc_column][/vc_row]

  • The Ultimate Dream Team: Doulas and Partners

    The Ultimate Dream Team: Doulas and Partners

    [vc_row][vc_column][vc_column_text css=”.vc_custom_1642695988103{margin-bottom: 0px !important;}”]If you’ve ever thought, “I don’t need a doula! I have a partner(s),” this post is for you! 

    Your partner is (or partners are) pretty amazing and doulas are so happy to have them on board, however, doulas bring different qualities and backgrounds to birth and postpartum preparation and space than partners do. 

    Let’s talk about how your partner(s) and doula complement one another and each fill a vital role.

    The role of a doula and the role of your partner(s) during labor are vastly different but equally important.

    Let me explain….


    The Partner’s Role:

    The role of your partner(s) (who is/are emotionally attached to you) in labor is a tremendous asset to you in many ways. Your partner(s) provide(s) comfort to you in a way that your doula (aka a new connection) is simply not capable of.

    They know you intimately; your fears, your passions, your deep concerns, and your history. They can anticipate your reactions before you have even had them. They are the person/people you look to in life for support and they are likely the person/people you feel most comfortable being your real self with.

    Your partner(s) can get your oxytocin flowing (it plays an important role in labour and chestfeeding). Your partner(s) can cuddle, kiss, or massage you in intimate ways that only you and your partner(s) can share.

    This relationship in the birthing room and during postpartum is incredibly valuable, HOWEVER, it is not the doulas role.


    The Doula’s Role:

    The doula’s primary focus during your pregnancy and the postpartum period is education, followed by the support of the decisions you make. The doula is able to answer your questions and lead you to the resources you seek. Through learning about normal physiological birth and birth options, chestfeeding and postpartum concerns partners can feel confident in supporting their partners. But they also have the reassurance of knowing a perinatal professional will be there to guide them.

    The doula can actually bring you closer to your partner. By making sure that your partner’s needs are met (food, drink, and reassurance), the birther and partner(s) can work more closely together. The doula allows for the partner(s) to participate at their own comfort level. The doula can fill in and allow the partner(s) to participate as they wish, without leaving the birther or postpartum person’s needs unmet.

    The doula is trained to know what is “normal” and what is beyond the scope of normal. The doula’s experience (professional and sometimes personal) enables them to support you confidently. The doula creates a space where the birther and partner(s) are given the opportunity to ask questions and make informed choices.

    When a doula attends a birth or supports you in the postpartum period, they bring with them the strength and wisdom of those they have served before you. Being the sole emotional and physical support for a labouring or postpartum person can be overwhelming for some partners. If we look at the birth and postpartum periods throughout history, we often see birthers surrounded by other experienced humans offering continuous support. Our shift in birth norms over the last century has made it uncommon to have multiple continuous support people. Partners provide an intimate and essential role that cannot be replaced, but a doula can come alongside to help and enhance the experience. 

    The doula is great at talking about the huge transition that is new parenthood. Especially for first-time parents, it can be so important to have someone to talk to about the big life and identity changes that happen when you bring a new baby into your family. 

    The Doula has a network and knows when offering resources and referrals are needed (from pelvic floor physical therapy, counselling support, or chestfeeding resources, to house cleaning services, or information on newborn jaundice, and so much more). 

     

    Your birth or postpartum team is not an either/or situation, and no doula would (or could!) ever take the place of your partner. Doulas and partners complement one another and come together to provide loving, compassionate, and judgment-free support along the journey to parenthood. It’s important to assemble your team carefully and think about the mix of personalities and support styles you want involved in your experience, making sure everyone is prepared to walk alongside you with their unique gifts and skills.[/vc_column_text][/vc_column][/vc_row]

  • Bringing Your Whole Self into the (Birth) Room

    Bringing Your Whole Self into the (Birth) Room

    [vc_row][vc_column][vc_column_text css=”.vc_custom_1623409186714{margin-bottom: 0px !important;}”]It’s June, which means it’s Pride month here in Ontario as well as many other places across Canada and the world. For many of us who are lesbian, gay, bisexual, trans, queer, and/or Two Spirit, (LGBTQ2S) that means an opportunity to celebrate our identities, our relationships, our families, and our whole fabulous selves. But even as we take to the (virtual) streets, we might wonder about bringing our identities into our work with clients.

    You might be wondering, “Why do you have to bring your identity into your work? Why can’t you just keep the two things separate?” Bringing your identity into your work doesn’t necessarily mean beginning every introduction with, “Hi, I’m a doula and I’m gay!” (Though it can!) It means being able to use your pronouns, talk about your family, and share stories without having to edit yourself. It means not just seeing your clients, but also being seen by them.

    While everybody has different ideas of professionalism, our work as doulas is deeply personal and relational. Sharing between doulas and clients is rarely one sided, and doesn’t have to be. Straight and cisgender doulas share their identities all the time, whether talking about their husbands or posting a family photo on social media, it’s just not seen as coming out because those identities have already been assumed.   

    You might also be wondering how moving through the world as an LGBTQ2S doula might impact your business. It’s a real fear: homophobia and transphobia exist everywhere, and there are families who might choose not to hire you because of how you identify or present yourself. There are also families who will hire you exactly because of these things.  

    This doesn’t mean that you have to come out: it’s a deeply personal decision. LGBTQ2S doulas navigate their identities in many different ways. You can incorporate your identity into your business mandate and name, and choose to work primarily with LGBTQ2S communities. You can market to a broader audience but share how you identify in your bio or on social media. You can plaster your website with rainbows. You can ask and expect your clients to use your name and pronouns. You can come out in your meet and greet, or as your relationship with a client builds, or when they ask you about your family. You can come out to some clients and not to others. It’s up to you.

    Whatever you choose to do, we’re proud of you.

     

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