Category: Business & Professional Growth

Guidance for doulas building sustainable careers. Explore topics on business development, mentorship, marketing, volunteering, virtual support, and growing your professional practice with confidence.

  • Why I Teach Full Spectrum Doula Training in Guatemala

    Why I Teach Full Spectrum Doula Training in Guatemala

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    Why I Teach Full-Spectrum Doula Training in Guatemala: A Transformative Retreat at Lake Atitlán

    [/mk_title_box][mk_title_box highlight_opacity=”0″ font_family=”none”]Author: Stefanie Antunes[/mk_title_box][vc_column_text margin_bottom=”0″ css=”.vc_custom_1767642223480{margin-bottom: 0px !important;}”]Every time I step into the retreat space at Lake Atitlán in Guatemala to teach Full Spectrum Doula Training in Guatemala with a group of aspiring doulas, I feel deeply grateful. Teaching this immersive doula certification course through Doula School has shown me how powerful it can be when we combine modern, evidence-based birthwork with ancestral birthing wisdom rooted in place.

    In that setting surrounded by mountains, water, and a community that honors birth I get to guide people not just toward certification, but toward a grounded, compassionate practice that will serve families for years to come.[/vc_column_text][mk_title_box highlight_opacity=”0″ font_family=”none”]

    What Makes Full-Spectrum Doula Training Different?

    [/mk_title_box][vc_column_text margin_bottom=”0″ css=”.vc_custom_1767642698316{margin-bottom: 0px !important;}”]full spectrum doula training in Guatemala Stefanie Antunes teacher

    Unlike traditional birth doula training programs that focus solely on labor support, full-spectrum doula training prepares you to support families through every stage of their reproductive journey. This comprehensive approach means you’ll be equipped to serve clients during conception, pregnancy, birth, postpartum, and even through pregnancy loss or infant loss.

    During this 7-day intensive retreat (complemented by online learning components), I guide trainees through our complete full-spectrum doula curriculum:

    Birth & Labor Support

    You’ll master comfort measures, labor support techniques, understanding medical interventions, client advocacy, and informed consent practices. This foundation ensures you can confidently support birthing people through whatever their labor brings.

    Postpartum & Newborn Care

    Learn essential newborn care skills, infant feeding support (including breastfeeding and bottle feeding), postpartum body changes, perinatal mental health awareness, and navigating complex family dynamics during the fourth trimester.

    Fertility & Reproductive Health Support

    For those called to support fertility journeys, we cover reproductive anatomy, menstrual cycle awareness, holistic fertility care, and how to compassionately guide clients through conception challenges.

    Pregnancy & Infant Loss Support

    Gain the specialized training needed to sensitively and professionally support clients through miscarriage, stillbirth, neonatal loss, and fertility challenges—one of the most important and often overlooked aspects of doula work.

    Professional Practice Skills

    I provide practical guidance on launching and building your doula business, including client communication, professional ethics, contract writing, pricing structures, and sustainable business practices.

    Cultural Awareness & Inclusion

    We intentionally integrate learning about diverse birth traditions, cultural humility, anti-racism in birthwork, and inclusive support practices—essential skills for serving families from all backgrounds with respect and competence.

    With this training, my goal is to equip you not only as a doula but as a well-rounded, empathetic practitioner ready to support clients through any part of their reproductive journey.[/vc_column_text][mk_image src=”https://stefanie-techops.wisdmlabs.net/wp-content/uploads/2026/01/full-spectrum-doula-training-in-guatemala.jpg” image_height=”500″ align=”center”][mk_title_box highlight_opacity=”0″ font_family=”none”]

    Why Guatemala? The Power of Place in Doula Education:

    [/mk_title_box][vc_column_text margin_bottom=”0″ css=”.vc_custom_1767642649112{margin-bottom: 0px !important;}”]I chose Lake Atitlán for this doula training retreat for reasons that go far beyond its breathtaking beauty. This sacred space offers something transformative that traditional classroom settings simply cannot provide.

    Immersive Learning Without Distractions: 

    When you step away from your everyday environment and into this retreat setting, you leave behind the distractions of daily life. You can dive fully into learning, practice, embodiment, and personal transformation. This level of presence accelerates your growth as a doula in ways that weekend workshops spread over months cannot match.

    Balance of Education, Rest, and Cultural Immersion:

    Unlike intensive doula training programs that pack information into cramped schedules, our Guatemala retreat balances hands-on learning with rest, community building, and cultural immersion. You’ll have time to process what you’re learning, connect with your cohort, and experience local birth traditions firsthand.

    Ancestral Wisdom Meets Modern Evidence

    Guatemala’s rich birthing traditions offer profound lessons about instinctive birth, community support, and honoring the sacred in reproduction. By learning in this environment, you experience the beautiful blend of ancestral birthing knowledge and contemporary, evidence-based doula practice— creating a more complete understanding of what birth support can be.

    Personal, Professional, and Spiritual Transformation:

    This isn’t just about getting certified. The retreat format creates space for personal healing, professional clarity, and spiritual growth. Many graduates tell me the Guatemala experience didn’t just train them as doulas, it transformed how they see birth, themselves, and their purpose in the world.[/vc_column_text][mk_image src=”https://stefanie-techops.wisdmlabs.net/wp-content/uploads/2026/01/full-spectrum-doula-training-in-guatemala-room.jpg” image_height=”500″ align=”center”][mk_title_box highlight_opacity=”0″ font_family=”none”]

    Who Should Join This Full-Spectrum Doula Training?

    [/mk_title_box][vc_column_text css=”.vc_custom_1767626015601{margin-bottom: 0px !important;}”]I welcome you to this doula certification program if you:

    • Feel called to support families through birth, fertility, postpartum care, or pregnancy loss
    • Want comprehensive training that covers the full spectrum of reproductive support—not just labor and delivery
    • Appreciate immersive, in-person learning in a beautiful, supportive retreat environment
    • Value cultural humility, diversity, inclusion, and a holistic approach to birthwork
    • Are ready to build a doula practice rooted in respect, compassion, skill, and professional excellence
    • Want to be part of a supportive community of birth workers who will continue learning together long after the retreat ends

    Whether you’re starting fresh in birthwork, transitioning from nursing or midwifery, seeking postpartum doula training, or expanding from birth doula work into full-spectrum care, this program will meet you where you are and guide you forward.[/vc_column_text][mk_title_box highlight_opacity=”0″ font_family=”none”]

    My Promise to You as Your Doula Trainer:

    [/mk_title_box][vc_column_text margin_bottom=”0″ css=”.vc_custom_1767642612899{margin-bottom: 0px !important;}”]My commitment is to teach with heart, knowledge, and integrity—and to support you fully, long after the retreat ends. I believe in giving you the tools, confidence, and compassion needed to walk beside families during their most vulnerable, sacred moments.[/vc_column_text][vc_column_text margin_bottom=”0″ css=”.vc_custom_1767642574347{margin-bottom: 0px !important;}”]My commitment is to teach with heart, knowledge, and integrity—and to support you fully, long after the retreat ends. I believe in giving you the tools, confidence, and compassion needed to walk beside families during their most vulnerable, sacred moments.[/vc_column_text][mk_title_box highlight_opacity=”0″ font_family=”none”]

    You’ll leave Guatemala with:

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    • A recognized doula certification that opens doors professionally
    • Practical skills you can immediately apply with clients
    • A supportive network of fellow doulas
    • Ongoing mentorship and community through Doula School
    • Confidence in your ability to serve families with excellence
    • A transformed understanding of what birthwork can be

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    Begin Your Journey as a Full-Spectrum Doula:

    [/mk_title_box][vc_column_text css=”.vc_custom_1767626399312{margin-bottom: 0px !important;}”]If you feel called to this work, I would be honored to guide you in the stunning surroundings of Lake Atitlán as you begin your journey as a full-spectrum doula with Doula School.

    Our next Guatemala doula training retreat is filling quickly. Learn more about the program, see what’s included, review the curriculum details, and register here:[/vc_column_text][vc_btn title=”Full Spectrum Guatemala Doula Training” css=”” link=”url:%2Ffull-spectrum-guatemala-doula-training%2F”][vc_column_text css=”.vc_custom_1767632756726{margin-bottom: 0px !important;}”]Your calling to support families through their most transformative moments deserves training that’s equally transformative. I look forward to welcoming you to Guatemala.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1767632852709{margin-bottom: 0px !important;}”]stefanie antunes

    ABOUT THE AUTHOR: Stefanie Antunes, Co-director of Doula School

    Stefanie is co-director of Doula School with a vision of creating trauma-informed, culturally responsive doula education that honors both evidence-based practice and ancestral wisdom. With over 20 years in birthwork she brings depth, experience, and heart to every training.[/vc_column_text][/vc_column][/vc_row]

  • Healthcare Professionals Becoming Doulas

    Healthcare Professionals Becoming Doulas

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    Healthcare Professionals Becoming Doulas

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    From Clinical Care to Compassionate Support: A Healthcare Professional’s Guide to Becoming a Doula

    [/mk_title_box][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1766189301314{margin-bottom: 0px !important;}”]Why nurses, midwives, and other medical professionals are discovering the joy of the doula role and how to navigate dual identities with confidence

    When Sarah, an experienced labour and delivery nurse, first attended a birth as a doula, she felt something she hadn’t experienced in years: freedom.

    “I wasn’t watching the monitor. I wasn’t documenting vitals. I wasn’t thinking about the next admission,” she recalls. “I was just… present. Holding space. Supporting a woman through the most transformative moment of her life. It was the reason I got into birth work in the first place.”

    Sarah’s story isn’t unique. Across the country, healthcare professionals—nurses, former midwives, chiropractors, massage therapists, and naturopaths—are adding doula certification to their credentials. They’re discovering that the doula role offers something their clinical training never could: the ability to focus entirely on the human experience of birth, free from medical tasks and institutional constraints.

    But this beautiful dual identity also comes with a challenge: How do you honor your clinical expertise while staying firmly within a doula’s scope of practice?

    If you’re a healthcare professional considering doula training, you might be wondering: Can I really turn off my clinical brain? Won’t clients expect me to use my medical knowledge? How do I separate these roles without confusing everyone—including myself?

    The good news? It’s not only possible, it’s often easier than you think. And it might just reignite your passion for birth work in ways you never expected.[/vc_column_text][mk_title_box highlight_opacity=”0″ font_family=”none”]

    Why Healthcare Professionals Make Exceptional Doulas (And Why They Need Doula Training)

    [/mk_title_box][vc_column_text css=”.vc_custom_1766512284635{margin-top: -10px !important;margin-bottom: 0px !important;}”]Your clinical background is an asset, not a liability. You understand birth physiology. You recognize normal variations and concerning signs. You speak the language of the healthcare system. You know how hospitals work from the inside.

    But here’s what makes doula work different—and why specific doula training matters:

    Doulas focus on the person, not the patient. You’re not managing labour; you’re supporting someone through their unique labour experience. You’re not preventing complications; you’re nurturing confidence and calm. You’re not following protocols; you’re following your client’s lead.

    The skills you’ll develop as a doula complement—but don’t replace—your clinical skills. You’ll learn:

    • How to provide information without giving advice
    • How to support self-advocacy instead of making recommendations
    • How to use your hands for comfort, not assessment
    • How to be with someone without trying to fix anything
    • How to work alongside medical staff (even when you could do their job yourself)

    Many nurses and midwives who’ve completed doula training tell us the same thing: Doula work gave me back the part of birth work I missed most.[/vc_column_text][mk_title_box highlight_opacity=”0″ font_family=”none”]

    The Mental Shift: From “I Treat” to “I Support”

    [/mk_title_box][vc_column_text css=”.vc_custom_1766189329000{margin-top: -10px !important;margin-bottom: 0px !important;}”]Let’s be honest, when you’ve spent years being the one with the answers, it can feel strange to step back. Your instinct might be to assess, diagnose, or intervene. A labouring person moans, and your clinical brain immediately starts triaging. You see a contraction pattern and want to make a recommendation.

    This is where the doula training becomes essential—not just for your clients, but for you.

    Here’s the reframe:

    • As a nurse: You assess, document, and intervene
    • As a doula: You observe, validate, and support
    • As a medical provider: You manage labour progress
    • As a doula: You support the labouring person’s coping and confidence
    • As a clinician: You prevent complications
    • As a doula: You create an environment where birth can unfold

    The beauty is this: Most healthcare professionals report that staying in the doula role is far easier than they expected. Once you experience the relief of not being responsible for clinical outcomes, many actually prefer it. You get to be fully present without the weight of medical liability. You get to connect without documentation requirements. You get to support without managing.

    One former midwife from Colombia who trained with us said it perfectly: “As a midwife, I was always thinking about what could go wrong. As a doula, I get to focus on what’s going right. I never knew how much I needed that.”[/vc_column_text][mk_title_box highlight_opacity=”0″ font_family=”none”]

    Practical Guidelines for Maintaining Your Doula Scope

    [/mk_title_box][vc_column_text css=”.vc_custom_1766189387425{margin-top: -10px !important;margin-bottom: 0px !important;}”]Whether you’re a nurse, chiropractor, massage therapist, or naturopath, here’s how to maintain clear professional boundaries while honoring both your identities:

    Before Services Begin: Set Crystal-Clear Expectations

    Don’t assume your client understands the difference between your roles. Many people don’t realize that you’ll be functioning solely as a doula, even if you’re also a nurse.

    Include this in your doula contract:

    • A clear statement: “I am being hired as a doula only, not in my capacity as a [nurse/chiropractor/etc.]”
    • What you WILL provide: emotional support, comfort measures, information, advocacy coaching
    • What you will NOT provide: medical assessments, clinical advice, procedures, or treatments
    • Emergency exception: Note that in a medical emergency, you may be legally obligated to act within your highest level of training

    Pro tip: Some doulas add this language: “While I have training as a [profession], I cannot and will not provide [clinical services] during doula support. This protects both of us and ensures you receive the pure doula support you’re hiring me for.”

    During Birth: Use Language That Keeps You in Scope

    Your words matter. They signal to everyone your client, their partner, the medical staff, and yourself, which role you’re in.

    Doula language:

    • “I can offer information about your options…”
    • “What questions would you like to ask your provider?”
    • “How can I support you right now?”
    • “I notice you’re working hard, you’re doing beautifully.”
    • “Would you like to try a position change?”

    Clinical language to avoid:

    • “I recommend…”
    • “Your labour is/isn’t progressing normally…”
    • “You should…”
    • “Let me check…”
    • Any diagnostic statements

    When your client asks you a clinical question (and they will), redirect with kindness:

    “That’s a great question for your nurse/midwife. Would you like me to help you ask them?”

    This isn’t about withholding information, it’s about maintaining appropriate boundaries and ensuring your client gets clinical information from the person legally responsible for their care.

    In the Hospital: Navigate Your Dual Identity with Grace

    If you’re a nurse or other healthcare professional, birth spaces can feel particularly tricky. You might know the staff. You might even work in that hospital at other times. You probably understand exactly what’s happening behind the scenes.

    Remember:

    • You are there as a doula, not a colleague
    • Do not touch medical equipment, even if you use it in your other role
    • Do not communicate with staff as a peer about clinical matters
    • Do not perform any nursing tasks, even “helpful” ones
    • If staff treat you as a colleague, politely redirect: “Today I’m here as [Client’s] doula. I’ll let you two discuss that.”

    The golden rule: Never blur the line between when you’re working as a staff member and when you’re supporting as a doula. Even in the same building. Even if you know you could help. The roles must stay separate.

    Blending Services: The Right Way

    Can you offer multiple services to the same person? Absolutely, with clear boundaries.

    The one-hat-at-a-time principle:

    • A massage therapist can provide prenatal massage sessions AND doula services to the same client, but not at the same time. During birth, you use comforting touch like all doulas—not therapeutic massage techniques.
    • A chiropractor can see a pregnant person for adjustments during pregnancy AND provide doula support at birth—but you don’t perform adjustments during labour, even if they ask.
    • A naturopath can offer prenatal nutrition counseling AND doula support—but during labour, you’re there as emotional and physical support, not making treatment recommendations.

    Keep everything separate:

    • Separate contracts for each service
    • Separate billing
    • Separate liability insurance (ensure both policies are active)
    • Separate record-keeping
    • Clear communication about which role you’re in at any given time

    Think of it this way: You only have one head, so you can only wear one hat at a time. Your client will benefit from multiple services, but they need clarity about which one they’re receiving in each moment.[/vc_column_text][mk_title_box highlight_opacity=”0″ font_family=”none”]

    What You’ll Love About Being a Doula (That’s Different from Clinical Work)

    [/mk_title_box][vc_column_text css=”.vc_custom_1766187934893{margin-top: -10px !important;margin-bottom: 0px !important;}”]We’ve trained hundreds of nurses, midwives, chiropractors, massage therapists, and other healthcare professionals at Doula School. Here’s what they consistently tell us they love about the doula role:

    “I get to slow down.” No rushing to the next patient. No time pressure. Just deep presence with one person through their entire journey.

    “I’m not responsible for outcomes.” You support the process, not manage it. The weight of clinical decision-making lifts, and you can simply be a supportive presence.

    “I can focus on the whole person.” Not just vitals and dilation—but fears, hopes, strength, vulnerability, and triumph. You see people, not patients.

    “I remember why I got into this work.” The doula role strips away institutional constraints and lets you return to the heart of why you were drawn to birth work in the first place.

    “It’s easier than I expected to keep roles separate.” Once you experience the relief and joy of pure doula support, staying in that role becomes natural, not restrictive.[/vc_column_text][mk_title_box highlight_opacity=”0″ font_family=”none”]

    Your Clinical Knowledge Is Still Valuable, Just Used Differently

    [/mk_title_box][vc_column_text css=”.vc_custom_1766514323252{margin-top: -10px !important;margin-bottom: 0px !important;}”]Don’t worry, your years of training and experience aren’t wasted. They inform everything you do as a doula:

    • You recognize normal variations (and when to suggest your client ask questions)
    • You understand medical terminology (and can help translate it without giving advice)
    • You know how hospitals function (and can help your client navigate the system)
    • You spot concerning patterns (and know how to appropriately escalate: “I think this is worth mentioning to your provider”)
    • You remain calm in intensity (because you’ve seen it all before)

    Your clinical background makes you a more grounded, confident doula. You just use that knowledge differently to support, not to direct.[/vc_column_text][mk_title_box highlight_opacity=”0″ font_family=”none”]

    Ready to Add “Doula” to Your Professional Identity?

    [/mk_title_box][vc_column_text css=”.vc_custom_1766188926676{margin-top: -10px !important;margin-bottom: 0px !important;}”]If you’re a healthcare professional feeling called to doula work, trust that instinct. There’s a reason you’re drawn to this role—and it likely has everything to do with reconnecting to the heart-centered, relationship-based care that first inspired you.

    Doula training will teach you:

    • How to use your clinical knowledge without overstepping scope
    • How to build a doula practice that complements (not competes with) your other work
    • How to communicate your dual roles clearly to clients and colleagues
    • How to experience birth support in a completely new way

    And here’s what we consistently hear from healthcare professionals after they complete training:

    “I was worried I’d struggle with the boundaries. Instead, I found freedom. The doula role lets me be present in a way my clinical work never allowed. It’s transformed how I see birth—and why I do this work.”[/vc_column_text][mk_title_box highlight_opacity=”0″ font_family=”none”]

    What Healthcare Professionals Say About Our Program

    [/mk_title_box][vc_column_text css=”.vc_custom_1766189462021{margin-top: -10px !important;margin-bottom: 0px !important;}”]“As a labour and delivery nurse for 15 years, I thought I knew everything about birth. Doula training taught me a completely different way to be present. I love that I can now support families without the clinical responsibility—I focus purely on their experience.”
    — Jennifer, RN

    “I was a midwife in the Philippines before moving to Canada. Becoming a doula gave me a way to return to birth work while I navigate licensing. I’m amazed at how much I appreciate the doula-only role. It’s so much more relational.”
    — Maria, Former Midwife

    “I was nervous about whether I could ‘turn off’ my chiropractic brain. But in doula training, I learned that I’m not turning anything off—I’m using my knowledge differently. Now I support families as both a chiropractor and a doula, and the boundaries are surprisingly clear and easy to maintain.”
    — Dr. Sarah, Chiropractor & Doula
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    The Bottom Line on Healthcare Professionals Becoming Doulas

    [/mk_title_box][vc_column_text css=”.vc_custom_1766188168565{margin-top: -10px !important;margin-bottom: 0px !important;}”]You don’t have to choose between your clinical expertise and your calling to support families. You can be both a skilled healthcare professional AND a compassionate doula.

    The key is understanding that these roles are distinct, honoring the boundaries between them, and trusting that staying in doula scope isn’t limiting, it’s liberating.

    If you’re ready to rediscover the joy of birth work, to slow down and truly be present, and to support families in a way your clinical role never allowed…

    The doula path is calling.

    And with proper training, you’ll discover that balancing both identities is not just possible it’s one of the most rewarding professional decisions you’ll ever make.[/vc_column_text][mk_title_box highlight_opacity=”0″ font_family=”none”]

    About Our Program

    [/mk_title_box][vc_column_text css=”.vc_custom_1766188514436{margin-top: -10px !important;margin-bottom: 0px !important;}”]At Doula School Canada, we’ve trained thousands of healthcare professionals who’ve successfully integrated doula work into their careers. Our comprehensive vocational diploma program includes specific guidance on:

    • Maintaining scope of practice across multiple professional roles
    • Communicating boundaries clearly with clients and colleagues
    • Using clinical knowledge appropriately within the doula framework
    • Building a sustainable doula practice alongside other work
    • Navigating institutional settings with dual identities

    Our instructors include nurses, former midwives, and other healthcare professionals who understand your unique perspective and can guide you through the transition.

    Ready to explore how doula certification can complement your healthcare career? We’d love to hear from you.[/vc_column_text][vc_btn title=”Learn About Our Programs” css=”.vc_custom_1766190475241{margin-right: 25px !important;}” link=”url:%2Fcore-training%2Fbirth-and-postpartum-doula%2F”][vc_btn title=”Speak With Us” css=”” link=”url:%2Fcontact%2F”][vc_column_text css=”.vc_custom_1766515586115{margin-bottom: 0px !important;}”] 

    Julia Forest Doula School

    About: Julia Forest, Co-director of Doula School

    International Yoga Teacher & Birth Doula

    Julia is a visionary leader in conscious birthing and women’s wellness. As co-creator of the Sacred Birth methodology, co-director of Doula School and founding director of Awakened Spirit Yoga, she brings years of experience supporting women through transformative birth journeys for the past 20 years. Her expertise in therapeutic yoga, environmental wellness, and empowered birth creates a foundation for deep healing and professional growth.

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  • What Every Doula Needs to Know Before Attending Births

    What Every Doula Needs to Know Before Attending Births

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    When we step into this work, we’re often drawn by the all-encompassing nature of birth — the sacredness, the strength, the transformation, the beauty. What every doula needs to know before attending births is that no amount of reading or training can fully prepare you for what it means to live birthwork: to be called at 3 a.m., to witness both triumph and heartbreak, and to hold space for stories that mirror parts of your own.

    Looking back at almost a decade of walking with clients on their birth journey, here are five lessons I wish I knew when I first started attending births. Consider these a reminder to ground yourself not just in skill, but in sustainability and spirit.

    1. Rest is part of your role.

    Early on, I thought being a doula meant saying yes to every call, showing up endlessly, and pushing through exhaustion. It took me time (and a few near-burnouts) to realize that the way we care for ourselves directly shapes the way we care for others.

    It’s no secret to birthworkers that birth is unpredictable, And so, you have to be predictable in how you honor your own body. Rest when you can, eat before you’re starving, stay hydrated, stretch, pray, breathe. These small acts are part of your professional preparation.

    A doula’s body is their strongest asset. Tend to it with the same respect and attentiveness that you offer your clients.

    2. Your systems will hold you when your energy can’t.

    Before every birth, we meticulously prep our doula bag with all the things we feel our clients might benefit from. Oils, snacks, notes, candles… but the real preparation is in the unseen systems that support you.

    Before births: Think about all the moving parts in your everyday life- appointments, caring for loved ones, tending to your herb garden, whatever fills your days. When you’re on call, those things don’t pause just because a client goes into labor. Planning ahead gives you the freedom to be fully present when it matters most. 

    If you have children, set up reliable backup childcare and keep a go-bag ready for them. Arrange pet care, communicate with family or friends who might need to step in, and build flexibility into your schedule for last-minute calls.

    The best practice is simple: make sure your life outside the birth space is tended to, so your heart and mind can be fully inside it.

    After births: Schedule decompression time. Journal the story while it’s fresh. Debrief with a mentor or peer. Build rituals that help you return to yourself. Maybeit’s prayer, a warm shower, a quiet walk, or sitting in silence with a cup of tea.

    Birthwork takes from your physical, emotional, and spiritual reserves. Systems are what keep you from pouring from an empty cup.

    3. Your inner work shapes the space you hold.

    Birth has a way of touching the tender parts of us- our own stories, our fears, our beliefs about safety and control. You can’t always predict which moment will stir something within you.

    So, doing your own inner work-whether through therapy, somatic practice, journaling, or spiritual reflection- helps you stay anchored. It allows you to hold space for your clients without absorbing their pain or projecting your own.

    The more self-aware you become, the more peaceful and present your energy will feel in a birthing room. Remember: your nervous system is part of the environment you bring into that space.

    4. You are already enough.

    Every new doula asks themselves the same question: Will I know what to do? And the answer, more often than not, is yes.

    You’ve trained. You’ve practiced. You’ve cultivated empathy, intuition, and presence. Those are the very tools birth requires most.

    You’ll keep growing. You’ll take more trainings, experience more births, refine your voice and how you doula. But even now, you have what it takes to make a profound difference in how someone experiences their birth. 

    Trust yourself. Trust your instincts. And above all, trust the Divine timing that placed you in each birth space you’re called to serve.

    5. Birthwork will change you. Let it.

    You might think you’re showing up to do this work, but the truth is: this work will also do something to you. It will humble you. It will stretch your capacity for compassion. It will deepen your faith- in the body, in the birthing process, and in the unseen wisdom guiding it all. Every birth teaches you something new about surrender, patience, and presence. Every family reminds you why this calling matters.

    So when you walk into your next birth space, walk in as both a learner and a guide. Know that you are part of a lineage of community members and birthworkers who have held others through transformation- and that is something sacred.

    Author: Asma Rahman, DSC Instructor, Certified Birth & Postpartum Doula[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]

    [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1761757811586{margin-bottom: 0px !important;}”]Asma Rahman bio thumb

    About the Author: Asma Rahman, DSC Instructor

    Asma is a DSC Instructor and Certified Birth & Postpartum Doula, as well as a proud visible Muslim woman, activist, and mother of three. Passionate about accessible and faith-based birthwork, her approach is rooted in community care, advocacy, and anti-racism.

    [/vc_column_text][/vc_column][/vc_row]

  • Let’s Talk: Doulas as Peer Supporters

    Let’s Talk: Doulas as Peer Supporters

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    Let’s Talk: Doulas as Peer Supporters

    Author: Keira Grant, Equity, Diversity and Inclusion – Lead

    I just got out of the first session of a free, 30-hour Peer Support Core Competencies training offered by Support House. The virtual training is offered twice a week for 2 hours, over the course of 7 weeks. 

    If you’re wondering what the catch is to a free, 30-hour training – I’ve been trying to get a spot in this course for about a year. A maximum of 30 participants are accepted in each cohort. Every time I got the email notification saying that registration was open, I would race to sign up, only to discover that the course was already full.

    Nevertheless, I persisted. I recognized that this training is an important aspect of my professional development. In my birth and postpartum doula practice, peer support is already a significant aspect of what I do. Often this support to realize mental well-being during pregnancy and postpartum is the most life-changing dimension of my support journey with a family. The information on communication and debriefing in my dual stream course laid an important foundation, but about a year ago, I found myself wanting to strengthen this aspect of my practice.

    I’m proud to say that I have many hours of therapy under my belt, and I think more people should be proud to say this. In my case, therapy, along with mindfulness, and finding the right medication have been the trifecta that keeps my mental illnesses in remission. I often find myself drawing from my own therapy experiences and insights to support clients with their challenges ranging from settlement and refugee trauma, to relationship challenges, isolation, and overwhelm. This is the basis of the peer supporter role.

    Peer support training provides a framework for facilitating mental health and wellness discussions whereby the facilitator draws from their lived experience to support their peer in realizing self-determination and empowerment. In a way, it is kind of like being a mental health doula. Whereas mental healthcare professionals treat mental illness, peer supporters empower people to have a holistic and positive relationship with their mental health and wellness.   

    Peer support’s evolution also mirrors the rise of modern doula practice. Doulas emerged as a response to obstetric violence and birth trauma, and peer supporters emerged in response to psychiatric violence and human rights violations. The social changes of the 1970s that sparked a movement to reform birth also sparked a movement to reform psychiatric care, and services led by psychiatric survivor-consumers began to proliferate. Now, peer supporters are integrated into care teams in many mental health care programs.

    The perinatal journey is full of many joys, but mental health challenges are often a part of the experience. The expectation that pregnancy and new parenthood are unilaterally joyful experiences can make perinatal mental health challenges more confusing for our clients and make it harder for them to reach out for help. Being a doula and a peer supporter is a match made in heaven. We are already operating in a person-centered model emphasizing autonomy, empowerment, and the uniqueness of each journey. Peer support is rooted in the same philosophy. As doulas, we are often the first person clients open up to when they are struggling to maintain mental well-being, or need to process a traumatic birth. I am grateful to expand my skills in providing this powerful form of care.

    While many professional roles for peer supporters are jobs in mental health clinics and organizations, a growing number of peer supporters work in private practice in consultation with a regulated mental health care professional (e.g. an MSW-RSW). I look forward to being able to offer peer support sessions as an additional service of my birth and postpartum doula practice. 

    January 28 is Bell Let’s Talk Day.  While the day has been justly criticized for using mental illness to market a brand, it does succeed at taking mental illness out of the shadows and giving it the spotlight it needs. “Let’s talk” is also a perfect phrase to capture the collaborative and equality-based model that is so integral to the philosophy of doula care and peer support. 

    Are you exploring ways to build your capacity to talk to your clients about mental health? If you don’t have time for a 30-hour course, I encourage you to seek out other opportunities. Self-directed learning modules offered by Support House are a great place to start your quest. Talking, listening, and helping clients realize true well-being is one of the most transformative services we can offer. 

    Nurturing Black Futures: Black History Month Reflections[/vc_column_text][/vc_column][/vc_row]

  • Recertification

    Recertification

    Recertification

    As professionals dedicated to excellence and impactful care, we understand that learning is a continuous journey and we’re so happy to invest heavily each month in newsletters, webinars, new courses, program updates and more to serve you as our alumni. This month’s blog shares an important reminder about staying relevant, effective, and confident in our roles: recertification.

    When Doula Canada became an approved vocational school years ago, we undertook that for students to be able to use RESPs to pay for their education. One of the requirements of that program and of many other provincial and state doula associations was a requirement for recertification to be part of the organization’s standards. This requirement has been in place since 2017 when this was first introduced. See FAQ item posted here. This requirement however has not been enforced administratively and was up to individual doulas to submit their Continuing Education Units (CEUs). 

    We’re now introducing a more formal way for us to track and support alumni with this process. 

    What does recertification entail?

    Trust us when we say we want this to be EASY. No one wants a complicated and convoluted recertification process. We will require only 2 things for recertification: 15 CEUs and an up-to-date CPR/First Aid.

    THERE WILL BE NO FEE FOR RECERTIFICATION AT THIS TIME. The earliest date we will require recertification is December 2025, one year from now.

    Why is Recertification Important?

    There has long been debate about many aspects of our profession, credentialing in general and of course the professional aspects of being a “profession” at all! As leaders who’ve been working in the field for over 20 years we’ve seen a LOT of change. Similar to modern midwifery, the doula profession has experienced a conflicting balance between wanting the work to be accessible for families but also wanting to maintain independence from the colonial and capitalistic aspects that formal regulation brings. Ultimately it always calls for a trade-off or balance of priorities, needs and desires. As we look to the United States and see more and more states covering doula services through Medicaid, the future is pretty clear: our profession is trending in the direction of expansion. This means more doulas and more coverage, and more structure.

    How Can I Get CEUs?

    Have you noticed that Doula School offers our alumni FREE monthly webinars? Each webinar is worth 1 CEU and they are hosted almost every month of the year! This is a cost effective way to get your CEUs. We also launch new courses each year, giving you the chance to learn a new skill AND gain valuable CEUs. And of course you’re always welcome to take courses from other organizations that offer something you’re wanting to learn about. We will also have other simple ways to get CEUs at no cost. We will be launching a recertification guide in the coming weeks and it will give you lots of information about how to get everything done. Please note that if you unsubscribe from our newsletters  you won’t receive important information about webinars or recertification notices. You can resubscribe here on the website.

    When do I need to recertify by?

    We are giving all students one year to complete these steps. You are welcome to submit earlier if you prefer (and are due for recertification) but it will not be REQUIRED until December, 2025 for those who certified before December 2022. 

    If you certified after December 2022 then count 3 years from the time you certified for your due date. See more info in the FAQ about how to calculate your recertification period. 

     

    FAQs

    Why does Recertification Matter?

    Staying Current with Industry Standards

    The field we work in is dynamic and continually evolving. Recertification ensures you are up-to-date with the latest research, best practices, and trends. This not only elevates your own practice but also upholds the standards doula clients expect and deserve.

    Strengthening Your Professional Skills

    Recertification often involves engaging in advanced education, workshops, and reflective practice. These opportunities allow you to deepen your knowledge and refine your skills, ultimately making you a more effective and informed practitioner.

    Building Credibility and Trust

    Clients, peers, and employers value those who demonstrate a commitment to excellence and continued education. Recertification reflects your dedication and passion for ongoing improvement, reinforcing your credibility within the community.

    Networking and Community Growth

    Recertification often provides an avenue to reconnect with peers, share insights, and grow as part of a collective. This network is invaluable for support, growth, and even collaborating on new initiatives.

    Adapting to Emerging Needs

    As professionals, we serve a diverse range of needs that may evolve over time. Recertification helps us stay informed and prepared to meet these needs with competence and empathy.

    Renewing Your Commitment to Excellence

    Recertification is more than fulfilling a requirement; it is a reaffirmation of our shared commitment to providing the highest quality care and expertise to clients. We are here to support you every step of the way, with resources, guidance, and opportunities to make this process enriching and rewarding.

    What is recertification?

    Recertification is a way to ensure that our doulas and educators are maintaining their high level of knowledge and skills by showing proof of continuing education, even after their program is complete.

    Why do we ask you to recertify?

    We want to ensure that our doulas and educators are viewed as leaders in their field, and having organization-wide policies that show that our alumni are regularly continuing their education allows us to demonstrate our high standards. This policy also keeps us on par with other professions, such as Registered Nurses, Massage Therapists, Paramedics and Social Workers, which will allow us to keep moving the profession forward in recognition of the value of our work.

    How often do I need to recertify?

    We ask that you recertify every 3 years. You will receive notification when you are approaching your recertification deadline. If you graduated between January 1st and June 30th, your deadline will be June 30th of your recertification year. If your graduation date was between July 1st and December 31st, your deadline will be December 31st of your recertification year.

    What if I don’t want to recertify?

    If you don’t want to recertify then don’t! Quite simply there is nothing more ‘doula-y’ than doing what you want (after all, isn’t that what we help all our clients to do?). If you no longer feel value in certification or recertification then ignore our reminder emails and carry on!

  • Bisexual Clients Are Headed Your Way

    Bisexual Clients Are Headed Your Way

    [vc_row][vc_column][vc_column_text css=”.vc_custom_1727116431360{margin-bottom: 0px !important;}”]A Gallup poll conducted in 2021 found that 1 in 6 Gen Zers identify as LGBT+. Half of them identify as bisexual, with women being more likely to have this identity than men. For those of us working with pregnant clients, we can expect that Gen Z will account for an increasing share of our clientele.

    Sometimes our students tell us that they don’t believe the LGBTQ content in our Equity, Diversity, and Inclusion model isn’t relevant for them because they don’t expect to serve LGBTQ people in their practice. That expectation is becoming profoundly unrealistic. Many people are Queer or Trans, but you have to create a welcoming environment for those clients to open up to you.

    This is especially true for Bisexual people. While Bisexual people are the largest group within the LGBTQ population, we are also the most invisible. That’s why our awareness day is called Bisexual Visibility Day (September 21). Data shows that bisexual people are more likely than other sexual minorities to stay in the closet, and less likely to engage with the Queer community. This leads to higher rates of mental illness, suicide and other bad outcomes among the bisexual population. Even for bisexual people who are out, bi identity gets erased if we settle down in long-term, monogamous relationships. Many people find themselves being lumped into the categories of “gay” or “straight” depending on their relationship status.

    This impact becomes more profound when bisexual people choose to parent. Cultural beliefs about the nuclear family intersect with assumptions about relationships, making many bisexual parents feel even less free to express their authentic selves.

    We can improve outcomes for bisexual people and families by dismantling some of these inaccurate beliefs. I have been at LGBTQ family drop-ins where opposite-sex couples in attendance get side-eyed and are less likely to be engaged in conversation because of the assumption that they are straight people taking up queer space. We need to challenge ourselves to step outside of those limiting beliefs.

    Conversely, many bisexual people don’t feel at home in straight parenting spaces either. We find ourselves thrown into uncomfortable conversations where straight, monogamous relationships are a “norm” that may not apply to our lives and histories. Once, in a group of otherwise straight parents, I was asked to tell the story of how my wife and I met. Since we met through mutual acquaintances connected to an ex-boyfriend she was dating at the time (years before we started dating), her dating history came up. At that point, one of the parents responded incredulously, “Wait a second, did you turn her?”.

    Of course, my wife and I laughed about it later and I’ve thought of all sorts of hilarious responses to the suggestion that I “turned” my wife bisexual like you turn a person into a vampire. But at the time I felt pretty put on the spot and there was no clever quip at the tip of my tongue. I know the parent who asked was sincerely curious and meant no harm. However, I’ve been out as bi for over a quarter of a century. It’s obviously not a phase, and continuously finding myself in conversations where bisexuality isn’t considered a possibility or worse, gets dismissed, is exhausting.

    As parents and birth workers, we need to open our awareness to the presence of bisexual people in our communities. We need to abandon the idea that we can assume a person’s sexual identity based on their appearance, mannerisms, or relationship status. Embracing conversations with curiosity, and being free from assumptions and judgment is a great first step.

    Some very persistent myths about bisexuality need to be identified as untrue. Bisexuals are not confused, it is not a phase. We are not “switching sides” as we navigate different relationships. Bisexuality does not impact our ability to participate in any relationship modality truthfully. There are monogamous, ethically non-monogamous, and polyamorous bisexual people. Being in a long-term, monogamous relationship does not change a person’s bisexuality. It’s about the breadth of our capacity to love and be loved.

    People of all relationship statuses and sexual identities should be supported to parent. As doulas, creating a space where clients feel welcome to bring all aspects of themselves to the birth room and new parenthood is a powerful offering that supports families in realizing the brightest possible future.

     

    Keira Grant (she/her) Inclusion and Engagement Lead – Racialized Communities

    Keira brings a wealth of experience to the Online Community Moderator role. She is a Queer, Black woman with a twenty-year track record in Equity, Diversity, and Inclusion (EDI) education, projects, and community building initiatives.[/vc_column_text][/vc_column][/vc_row]

  • The Symbiotic Journey: How Prenatal Yoga Teaching Enriched My Doula Practice

    The Symbiotic Journey: How Prenatal Yoga Teaching Enriched My Doula Practice

    [vc_row][vc_column][vc_column_text css=”.vc_custom_1726606915460{margin-bottom: 0px !important;}”]The worlds of prenatal yoga teaching and doula support may initially seem like separate realms, but my experience has taught me that they are beautifully intertwined. As someone who has worn both hats, I’ve come to appreciate how teaching prenatal yoga profoundly enriched my role as a doula. This symbiotic journey has enriched my life as a birthworker and prenatal yoga teacher, and elevated my offering of comprehensive support and nurturing guidance to expectant parents as they embark on their unique paths to parenthood.

    Mind-Body Connection:

    My experience as a prenatal yoga teacher has deepened my understanding of the physical, emotional, and spiritual aspects of pregnancy and birth. It has allowed me to provide holistic support to expectant parents, empowering them to embrace the beauty and strength within themselves as they navigate the profound journey of childbirth. Prenatal yoga is all about cultivating a deep mind-body connection. 

    Breathwork Mastery:

    As a yoga teacher, I learned to guide expectant mothers through postures and breathwork that foster this connection, preparing them for childbirth. This understanding translated seamlessly into my role as a doula, where I could emphasize the importance of staying connected to one’s body during labor, enhancing relaxation and coping strategies.

    Teaching various pranayama techniques helps to explore the profound impact of breath on the body and mind. As a doula, I now guide birthing individuals in harnessing the power of breath to manage pain, stay grounded, and maintain focus during their pregnancies and in labor.

    Adaptability and Personalized Support:

    Prenatal yoga classes are filled with individuals at different stages of pregnancy, each with unique needs. Teaching yoga honed my ability to adapt and provide personalized support to cater to these diverse requirements. As a doula, I can now better understand and meet the individualized needs of laboring people and their partners, ensuring a tailored and empowering birth experience. Many yoga postures can be adapted and used as laboring and birthing positions. Practicing this and embodying natural pelvic and spinal movements is hugely beneficial.

    Empowerment Through Education:

    In both roles, education is a cornerstone. Prenatal yoga teaching reinforced the importance of providing expectant parents with knowledge about their bodies and birthing options. Armed with this understanding, I can empower my doula clients to make informed choices during childbirth, fostering a sense of ownership over their birthing experiences.

    Creating a Safe Space:

    Prenatal yoga classes are sanctuaries of support and community. As a yoga teacher, I discovered the significance of creating a safe and welcoming space for expectant mothers to connect, share, and grow. This experience translates directly into my doula practice, where I prioritize helping individuals feel at home in their bodies and creating a supportive environment where birthing individuals feel heard, respected, and cherished.

    Embracing Mindfulness:

    Prenatal yoga introduced me to mindfulness practices that encourage present-moment awareness and self-compassion. My own practice of mindfulness and my ability to guide individuals with compassion, empathy, and a deep appreciation for the sacredness of pregnancy and birth is something that I feel stands out to my clients. These tools have become invaluable in my doula work, where I guide individuals in staying centered, reducing anxiety, and embracing the beauty and intensity of their birthing experiences.

    The journey of teaching prenatal yoga has been a symbiotic one, enriching my doula practice in ways I couldn’t have anticipated. It’s a reminder that our roles as prenatal yoga teachers and doulas are interconnected, both focused on nurturing and supporting individuals on their transformative journeys into parenthood. 

    If adding yoga or embodied pregnancy and postpartum education has been calling you, check out our new offerings here.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1726604707769{margin-bottom: 0px !important;}”]Julia Forest

    About the Author

    Julia (she/her) is an international yoga teacher, birth doula, women’s health advocate, and closet artist who is passionate about health, environmentalism and empowered birth. She is co-creator of the internationally renown “Sacred Birth Yoga & Doula Training”, is founding director of Awakened Spirit Yoga and co-founder of the Wellkind Foundation, a non-profit that focuses on community empowerment and wellbeing through the lens of permaculture. She also created the Sacred Earth Yoga Training, the first yoga teacher training program that combines yoga, mindfulness, permaculture and leadership to transform lives and communities. Julia is Co-Director of Doula School.[/vc_column_text][/vc_column][/vc_row]

  • Conquering Imposter Syndrome: A Guide for Doulas

    Conquering Imposter Syndrome: A Guide for Doulas

    [vc_row][vc_column][vc_column_text title=”Conquering Imposter Syndrome: A Guide for Doulas” css=”.vc_custom_1725986800661{margin-bottom: 0px !important;}”]Doulas play an essential role in guiding and supporting individuals through one of life’s most transformative experiences—childbirth. Their work is deeply impactful, yet many doulas grapple with imposter syndrome, feeling like they don’t truly belong in their role or doubting their abilities.

    If you’re a doula experiencing these feelings, you’re not alone.

    Here’s a guide to help you overcome imposter syndrome and embrace the incredible work you do.

     

    Understanding Imposter Syndrome

    Imposter syndrome is the internal experience of believing that you’re not as competent or capable as others perceive you to be. It’s common among many professionals, including doulas. You might feel like you’re faking your expertise, that you don’t deserve your success, or that you’re going to be “found out” at any moment.

     

    1. Acknowledge Your Feelings

    The first step to overcoming imposter syndrome is to acknowledge that it exists. Recognize that feeling like an imposter doesn’t mean you are one. It’s a common struggle and doesn’t diminish the value of your work. By admitting these feelings, you can start addressing them more constructively.

     

    1. Reflect on Your Achievements

    Take time to reflect on your journey and accomplishments. Consider the training you’ve undergone, the clients you’ve successfully supported, and the positive feedback you’ve received. Keeping a journal of your achievements and client successes can help remind you of your competence and the impact you’ve made.

     

    1. Seek Feedback and Support

    One of the best ways to combat imposter syndrome is to seek feedback from colleagues and clients. Constructive feedback can reinforce your strengths and identify areas for growth. Additionally, surrounding yourself with a supportive network of fellow doulas can provide reassurance and validation. Engage in peer support groups or mentorship programs to share experiences and gain confidence.

     

    1. Continuously Educate Yourself

    Staying updated with the latest research and best practices in childbirth and doula support can bolster your confidence. Continuous learning helps you feel more secure in your role and ensures that you are providing the best possible care. Attend workshops, read relevant books, and participate in professional development opportunities.

     

    1. Set Realistic Expectations

    No one is perfect, and it’s essential to set realistic expectations for yourself. Understand that you will have successes and challenges. Embrace a growth mindset, where you view challenges as opportunities to learn and grow rather than as failures.

     

     

    1. Practice Self-Compassion

    Be kind to yourself. Self-compassion involves treating yourself with the same kindness and understanding that you would offer a friend. When you make a mistake or face a challenging situation, acknowledge it with compassion rather than self-criticism. Remember, you are doing important work, and it’s okay to have moments of doubt.

     

    1. Celebrate Your Successes

    Don’t forget to celebrate your successes, both big and small. Recognizing and celebrating your achievements helps reinforce your sense of competence and accomplishment. Whether it’s a successful birth, positive client feedback, or a new skill you’ve mastered, take time to acknowledge your hard work and progress.

     

    1. Visualize Your Impact

    Visualize the positive impact you have on the lives of your clients. Think about the relief, joy, and empowerment you bring to families during a pivotal moment in their lives. Keeping this impact in mind can help you see the value in your work and remind you why you chose this path in the first place.

     

    Imposter syndrome is a challenge that many doulas face, but it doesn’t define your capabilities or worth. By acknowledging your feelings, reflecting on your achievements, seeking feedback, continuing education, setting realistic expectations, practicing self-compassion, celebrating your successes, and visualizing your impact, you can overcome these doubts and embrace your role with confidence.

    Remember, your presence and support are invaluable, and you are more than capable of providing the compassionate care your clients need.

     

     

     

    Shandelle Ferguson (she/her)

    Doula Canada Instructor, Labour Doula and Postpartum Doula

    Certified Labour and Postpartum Doula (Doula Canada)

    Shandelle Ferguson is originally from Newfoundland but now calls Nova Scotia her home. With a passion for changing birth culture in Atlantic Canada, you can find her chatting with other doulas, reaching out to birth professionals and helping new parents in their journey into parenthood.  Shandelle is a certified Labor and Birth and Postpartum Doula with Blossom and Birth Doula Services.

    A mother to three, you can find her drinking coffee, or wine, and spending time with her family.[/vc_column_text][/vc_column][/vc_row]

  • 10 Ways to Improve Your Emails to Doula Clients

    10 Ways to Improve Your Emails to Doula Clients

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    Doula School alumni will often ask “what’s the best way to get new clients?” and our answer is almost always the same – email. It’s the most effective way to connect with people and become a regular part of their lives. On a social media platforms like Instagram or Tik Tok, you’re competing with hundreds if not thousands of accounts – all vying for someone’s limited attention. Conversely, once you get into an email inbox, you go right to the top each time .

    There are several ways to build your email list. It can include past clients, freebies (like guides or offers), advertising on Google or Facebook, opt-in forms on your website, and so much more. Today we aren’t talking about BUILDING your list, we’re looking at how to get the most out of the list you do have. Whether you have 20 people or 2000, having an email list that is working for you can make all the difference in your doula career. Below are 10 ways to optimize your emails and improve your sales.

    Use an Email Platform

    There are SO many different platforms out there for managing your email list. Some of our favourites are KitMail Chimp, and Constant Contact. Even if you have a small list, it’s important to be using a professional email platform. This allows you to set up automations, send emails in bulk, manage unsubscribes, and so much more. The good news is that most of these services offer a free version you can start with. Perfect for doulas starting out with a small marketing budget.

    Add Personalization

    Most email providers will offer the ability to “personalize” messages. So when you get someone’s email address, you can make sure to get their first name as well. That way when sending out an email it will start with “Hi Marie” instead of more robotic or impersonal openings. Research has shown that adding personalization can help improve results from emails and make readers feel more connected.

    Ask for Reviews

    As birth workers we sometimes feel uncomfortable asking for support or feedback from clients. But we’re here to tell you it’s ok! Clients will be excited to share their testimonials, especially if they had a great experience working with you. Reviews on your website, social channels, google, and in emails can make a huge difference to sales. Future clients are always looking for “social proof” that you’re a trustworthy person and a doula they want to work with.

    Use Images of Yourself

    You know when you’re on a website or Instagram page, you can always tell when someone is using a lot of stock images. There is nothing wrong with using images you bought online now and then, but you’ll find that your emails and social content does better when it feels personal and real. Don’t be afraid to use photos of yourself in action. Maybe have a friend take some nice pictures of you at the park, or snap a couple of you working with a client (with their consent of course). Over time you can create a catalogue of images to use in a bunch of places.

    Improve Your Subject Lines

    The average email is only going to have an open rate of 30 or 40%. That means most people on your list may never even read the content! That’s why the subject line is so important. It’s your one chance to make an impression and get the reader interested. The best lines tend to be short and punchy, creating a sense of urgency for the reader. For example, something like “5 Baby Proofing TIPs from a Doula.” Most email platforms will let you test multiple subject lines per message, so you can start to understand what works best for your followers.

    Only use ONE Call-to-Action

    Have you ever gotten one of those BUSY emails with like 7 different places to click? They can be overwhelming and hard to understand. The key to a good email is keeping it simple. Don’t be afraid of white space and making it easy for a reader to follow. You do this by having only ONE call to action. If the email is about your overnight doula services, then make sure that’s the only thing you’re asking people to click on.

    Don’t always SELL

    Having someone’s email address is a big deal. They’re letting you send them information that goes directly to the top of their inbox. That’s a privilege. And it’s a privilege you can lose quickly if you abuse it. Every email you send can’t be a sale or a product or a doula service. Make sure you’re adding VALUE to your readers. This could be through tips and tricks, personal anecdotes, birth stories, interesting videos, or anything. By providing value, your readers will be more open to receiving the odd sale or product offering.

    Have a Plan

    We talk to some birth workers who feel overwhelmed by creating content and email newsletters. I don’t know when to send it? How many should I do a month? What kind of content? It can be a lot to manage, especially when your focus is working with clients. One way to simplify this is to have a plan. If you’re going to send a newsletter every 3 weeks, then set that schedule and stick to it. It will also help your readers start to expect your content on a regular basis.

    Consistency

    Designing things is fun. It’s especially fun if you have a bit of design know-how in photoshop, or adobe, or just got your new CANVA account. You might feel the urge to constantly be creating NEW and innovative designs to use in emails (and on social media, the website…etc). However, new designs can be confusing for readers and clients. They want to know what to expect. And seeing a consistent color, font type, and design will allow them to start recognizing your doula or birth brand. Where possible, try to pick a standard look and feel that you can maintain.

    Automate Where Possible

    You might be reading all this and thinking “I barely have time to reply to clients, when am I going to write additional emails?” That’s ok, it’s a lot! The good news is that you can automate a lot of things through email platforms. For example, maybe when someone provides their email address, they are automatically sent 2-3 emails that explain your doula services, what they cost, your availability, and more! It will take a bit of time in the early going to set up automatic email funnels, but these can save you a TON of time in the long run.

    Make sure to check back with the blog next month, as we’ll be sharing more doula marketing and sales tips.

    [/vc_column_text][/vc_column][/vc_row]

  • Insurance Announcement

    [vc_row][vc_column][vc_column_text css=”.vc_custom_1707147428773{margin-bottom: 0px !important;}”]We are thrilled to announce a huge win in our movement for better access to doula care in Canada. Effective immediately, Sun Life has approved that Doula Training Canada certified doulas are on the list of approved providers whose clients can use their benefits for coverage IF they have that coverage in their plan!

    This will make it easier for thousands of people to afford the cost of this life-changing support. Doula Canada is so proud to be considered a leading certification organization for doulas in Canada and find itself listed alongside the two other largest organizations internationally (DONA and CAPPA). As we continue our strategic growth initiatives, we will continue to expand the work we do to advocate for families’ access to doula care in Canada and around the world. 

    How to Help Your Clients Get Reimbursement

    For your clients to be able to submit receipts for reimbursement from Sun Life, invoices must contain the following information:

    • Your Full Legal Name and company name
    • Address
    • Services provided
    • Service dates

    Price (if you collect tax, your tax number is legally required to be on all your receipts/invoices)

    The certification/graduation number that was included in your graduation letter from DTC.

    Please also keep in mind that not everyone that has SunLife coverage will be able to use their benefits for doula reimbursement. Insurance and benefit plans are complex and vary from person to pereson. Clients should confirm their coverage to be sure of what might be covered.

    If you would like us to send you an updated certification document with your certification number please email us at info@stefanie-techops.wisdmlabs.net and we’ll be happy to email you a new certificate.

    While this is undoubtedly a huge win for DTC doulas and our clients, we don’t intend to rest on our laurels. We will use what we have learned from our success with Sun Life to continue to advocate for more insurance companies to cover doula care! A reminder that each person’s plan is different and not all customers will qualify. They should check with Sunlife for their specific coverage. 

    If you have any questions please feel free to email us anytime at info@stefanie-techops.wisdmlabs.net

    Doula Training Canada

    www.DoulaTraining.ca[/vc_column_text][/vc_column][/vc_row]