Doula School Business Program - Doula School Canada

Doula School Business Program

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Course Content

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Modules Status

1

INTRODUCTION
Let’s get this party started!

2

MODULE 1
Inspiration with action: Setting the Foundation
1.1 – Reasons
1.2 – Requirements
1.3 – Responsibilities
1.4 – Realities
1.5 – Risks
1.6 – Target Market
1.7 – SWOT Analysis
1.8 – Planning SMART Goals

3

MODULE 2
Breaking down the confusion: setting up our business
2.1 – Business structure and set-up
2.2 – Web-design and online presence
2.3 – Pricing our services
2.4 – Accounting and bookkeeping

4

MODULE 3
Screaming from the Mountaintops: Marketing
3.1 – Marketing 101
3.2 – Social media and SEO
3.3 – Local and Online Advertising
3.4 – Community participation and networking

5

MODULE 4
Get out of my (own) way: Mindset and Goal Setting
4.1 – Mindset
4.2 – Goal review
4.3 – SMART Goals PLUS

6

MODULE 5
Sales strategies that sell: Consultations That Rock
Module 5.1 – Initial Interactions
Module 5.2 – Consultations

7

CONTACT HOURS FOR RECERTIFICATION
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